Alpha Five Version 9 vs. other leading database development platforms
October 29, 2008
Alpha Five Version 9 vs. other leading database development platforms
We’ve had the Alpha Competitive Feature grid up for the past few weeks now, and have taken all of your comments, comparisons, objections, and amendments to heart as we made our final, mocked-up version. Looks pretty good, if I do say so myself.
If you’re an Alpha developer or VAR, feel free to use this to woo new customers. Or, if you think your company needs an easier way to create databases and manage information, give this to your boss.
Pretend to act surprised: I’m speaking at eMetrics!
Today we made the official announcement of my upcoming presentation at eMetrics Marketing Optimization Summit in Washington, D.C. this month.
In typical Alpha fashion, I had already spilled the beans here on the blog (I just can’t help it when I get excited), but the press release was released today.
Are any of our Alpha blog readers planning on attending the conference? Feel free to use our comments section to connect with one another before you go. Hope to see you there!
Alpha Software Chairman to Speak at 2008 eMetrics Marketing Optimization Summit
Richard Rabins Will Cover the Latest Techniques for Effective Database Marketing
BURLINGTON, Mass. — (BUSINESS WIRE) – Alpha Software’s Co-Chairman Richard Rabins will be showing marketers how they can strike gold by using database technology to analyze and act on their Web traffic data when he speaks at the upcoming eMetrics Marketing Optimization Summit in Washington, D.C. Rabins and co-presenter Janet Park, an Alpha Five database developer and President of Marketing Frontiers, will share the stage when they present, “How to Discover the Faces Behind your Clicks” at 2 p.m. on Thursday, Oct. 23 at the Hilton Alexandria Mark Center, Alexandria, Va.
“Most organizations don’t realize that they’re sitting on a wealth of detailed customer information that, when tapped into and used intelligently, can boost sales and revenue growth,” Rabins says. “In less than 60 minutes, we’ll show attendees how they can integrate their existing Web data with easy-to-use analysis tools and reporting, which in the end, will open their eyes to the marketing power of Web analytics. They’ll learn how to clean, standardize, append, slice, and dice their Web data to deliver relevant, targeted communications to customers with the highest buying potential.”
“Most companies are focused on standard analytics reports about visits and pages without realizing how much leveraged value there is in appending that information with company names and addresses and more,” says Jim Sterne, Producer of the eMetrics Marketing Optimization Summit and Chairman of the Web Analytics Association. “This is a great opportunity to learn how a medium sized company takes advantage of significant segmentation power.”
Since its inception in 2002, the eMetrics Marketing Optimization Summit has been attracting marketing managers, Web analysts, and business intelligence experts who want to learn techniques that will increase the return on their online marketing investments. The international conference series is recognized as the premier event for optimizing online marketing value.
ABOUT ALPHA SOFTWARE
Since 1982, Alpha Software has been providing developers with award-winning tools that make it easy to rapidly build robust database and business applications. Today over 1 million developers rely on Alpha Software’s flagship platform, Alpha Five, to build desktop, client-server, distributed, Web 2.0, and AJAX applications for organizations of any size—from SOHO to the Fortune 100. Every day, tens of millions of people and businesses rely on applications built in Alpha Five. With the introduction of Alpha Five Version 9 Platinum Edition in 2008, Alpha Software set new standards for speed of development, portability, reporting, and security for database applications of all stripes. The company is privately held, and based in Burlington, Mass. Alpha Software can be found on the Web at http://www.alphasoftware.com.
PRESS RESOURCES
Media contact
Kate Ritchie
610-642-8253, ext. 162
KateR@GregoryFCA.com
Alpha Five Platinum microsite
http://www.alphasoftware.com/alphafive/platinum/index.asp
Alpha Software blog
http://blog.alphasoftware.com
Alpha Software home page
http://www.alphasoftware.com
USER REFERENCES, IMAGES, AND PRESS EVALUATION COPIES AVAILABLE ON REQUEST.
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