How To Boost Your Email Delivery Rates
January 4, 2009
How To Boost Your Email Delivery Rates
There has been a lot of discussion on the subject of email deliverability and I wanted to share some important suggestions to help you improve your e-mail marketing campaigns. Before we discuss guidelines for boosting your e-mail delivery rates, it is important to understand what deliverability is and what it means to your e-mail marketing campaigns.
E-mail deliverability represents the probability that your e-mail campaign will successfully reach a recipient’s inbox and that it will arrive in a legible, presentable fashion. Ultimately, higher delivery rates will increase your chances of seeing a return on your marketing investment.
Unfortunately, few marketers today can expect to achieve perfect deliverability. For many, deliverability can be a confusing and painful issue. But by configuring things correctly from the start, adhering to best practices, and monitoring industry trends you can feel confident that you are achieving the highest relative deliverability for your industry, brand, and type of messaging. Now, here are some important rules to follow in your email marketing efforts. Class is now in session.
Get Permission From Your List
This is the most important step of the e-mail marketing campaign. Make it clear to subscribers what they will be receiving from you and why it is they are receiving your messages. Of course, make sure they have an easy way to unsubscribe. And it’s the law to remove recipients after an unsubscribe request within 10 days or less.
Maintain and Cleanse Your Lists
Be sure to remove undeliverable e-mail addresses that bounce on an ongoing basis. A clean e-mail file will help your reputation. Be sure to process your list through a hygiene service and make sure addresses comply with ISP standards. A good rule of thumb is to always keep hard bounces below 10% of the total messages being sent.
Focus on Authentication
Authentication lets ISPs know who you are. When they know that, your chances for reaching an inbox are much better. 
Authentication prevents the forgery of e-mail messages and allows senders to build a positive reputation with receivers based on e-mail behavior. DK, DKIM, and SPF are probably the most well known and adopted authentication methods.
Follow the Rules and Regulations
It is important that all of your messages meet legal approval and follow all of the Federal CAN-SPAM laws. There are several important ones to follow, so make sure you are familiar with each of them. The FTC authors these and has a good online resource site to help guide you through the legislation. Also, be aware of what state level e-mail laws exist.
Develop the Right Creative
What you say has an effect on your deliverability, and of course an effect on response. Don’t use language associated with negative marketing tactics. Do not promise anything you can’t actually deliver. Use images sparingly and avoid sending attachments. Ensure your subject line is relevant and pops especially for preview pane viewing. And having a text version keeps your recipients using text only email viewers from being alienated.
These base email tips should help you improve email deliverability success and generate the success you’re looking for.
How to Market Your Information Marketing Business
January 4, 2009
How to Market Your Information Marketing Business
There continues to be increasing demand for gathering information and selling it in a convenient format to individuals who do not have sufficient time to do things on there own. In today’s post, you’ll discover three reasons why Diane Conklin loves the information marketing business.
Marketing is the ability to create an opportunity and a desire within a prospect to buy your products or services. The big picture is, nobody wants to put forth the effort to catch the fish. That is what makes information marketing the big business that it is today. The industry is fueled by the lack of time available to people and a growing desire for work-life balance.
As an information marketer, you can meet this great demand by gathering information and selling it in convenient forms to people who don’t have the time to do things themselves.
Reasons to love the information marketing business
1. No other business provides the revenue, flexibility and lifestyle that information marketing provides. Much of the work is home-based, part-time and requires very little start-up costs.
2. Because there is such a demand for information products, anyone can use their own expertise to create a million dollar business within 12 months or less. Information marketing is an emerging and ever-growing field made up of knowledgeable and marketing savvy entrepreneurs who package their expertise into convenient forms such as DVDs, books, e-books, CDs, magazines, websites, teleseminars, webinars, coaching programs, seminars and conferences.
3. There is a market for creating an information marketing business for just about every topic you can think of. Using information marketing, Diane offers her proven business building secrets including marketing systems that help you effectively market your new business. She teaches all there is to know about using direct response marketing methods which concentrate on getting clients and making sales. And, she helps you measure results so you know which methods are getting you the most return on your marketing dollars.
One of her secrets includes this… Warning for Information Marketers: Avoid the Common Mistake of Limiting Your Marketing Program to One Marketing Method. Don’t mistakenly assume that everyone is on the internet. By using a multi-step, multimedia approach you will maximize your profits and ensure stability. Diane recommends using at least three or four sources that deliver great results. The key is to avoid becoming dependent on any one media type. That way if one of them slows down or dries up completely you will still have new clients, money and sources flowing into your company.
Lastly don’t forget that from newspaper to internet, no matter what the media type you choose, you should always use direct response marketing. It delivers the best results and makes the most money. How to Get Started in Marketing Your Information Marketing Business Now Diane is just one of 12 experts in the field of info-marketing who offer real world advice in the new book Start Your Own Information Marketing Business, an easy-to-follow manual that offers steps to building a successful info-business from the ground up. The group’s compilation of tips gives you the tools you need to duplicate their success.
To learn more about direct response marketing and how to make it work for your business look for Start Your Own Information Marketing Business in bookstores now. You can also go to InfoMarketingStartUp.com for a free video, book chapter, subscription to the Information Marketing Association’s “Info-Marketing Success Strategies” email newsletter and copy of the Millionaire Blueprints magazine.
Robert Skrob, President of the Information Marketing Association teaches entrepreneurs how to build 6 and 7 figure income information marketing businesses simply by creating products once and getting paid many times over. Now you can get his FREE Video revealing how 5 info-marketers easily created fast-selling products & how you can too. Get free access now at http://www.infomarketingstartup.com
Merry ChristmasMerry Christmas everyone, I`m going to sleep
January 4, 2009
Merry Christmas
Merry Christmas everyone, I`m going to sleep now – I`ll be back in the new year – or earlier if someone wakes me up and tells me some decent news or lets me know of some good parties. Be safe, drive carefully.
Labour Party votes to repeal its own laws
Labour voted to repeal its own bail laws yesterday , changing the law so that people don’t have to pose a “real and significant risk”, but a “risk”, reversing the laws the Government made. These law allowed all and sundry to get bail and waste court time when they don’t bother to turn up. They even got bail when they previously offended on bail.
Not any more. Don’t get me wrong, I think bail is a right – and rights have obligations. This bill means that bail is not a right, as it is now harder to get. But I don’t support laws that allow people who get bail, breach it, and then get it again. I prefer a middle ground where people can get bail, even if it is electronically monitored. If they breach it, the risk increases and they are far less likely to get it in future.
I look forward to Labour supporting the repeal of the Electoral Finance Act.
Child abuse and prostitutionMake a list of all
January 4, 2009
Child abuse and prostitution
Make a list of all the child abuse murders in the past five years. Look at the family structure. Put a tick against the families whose adults are not married. Put a tick against the families that are Maori. Put another tick against families that have a beneficiary. Tell the media what proportion of families have at least two ticks, and how many have three.
But just before you do that, contact a Maori and a former prostitute for comment. Two recommendations would be Children’s Commissioner Cindy Kiro and Prostitutes Collective head Catherine Healy. Give them the results. Ask them why sex workers are safer on the streets than kids in at-risk families in their own homes. Ask Healy what proportion of street workers are married and non-Maori – and how many were abused as children.
Given that Bob McCoskrie from Family First is accessible to and can access the media frequently, perhaps that’s something he could do, given his views on prostitution and child abuse.
Here’s a start:
February 2006 3 year old Ngatikaura Ngati suffered heavy bruising and wounds to his arms, legs, chest, face and groin. The mother, 32, and stepfather, 27, each face a charge of murder, child cruelty and failing to provide the necessaries of life. Both found guilty of manslaughter – sentenced to 8.5 years each. Up for parole in less than four years.
March 2007 – A woman whose baby, Cheyenne Petersen, drowned after she allegedly abandoned it in bush near Parua Bay, near Whangarei, pleased guilty to manslaughter She was high on P at the time and later charged with manslaughter. She got a reduced two-and-a-half years prison term as she was a drug addict.
May 2007 26 -year old solo mother of five admitted infanticide after an initial charge of murder was dropped. She was sentenced her to two years’ intensive supervision and 100 hours of community work. Supervision includes treatment for alcohol abuse.
June 2007 – Sachin Dhani (16 months) dies after beatingwhile in care of a relative
June 2007 – 28-year-old woman charged with murdering her newborn baby found dead in the backyard of a Te Mome Road property in Alicetown.
June 2007 – Death of 22 month old Tyla-Maree Darryl Flynn from severe burns while being cared for by step-father. A 30 year old man charged but he caused a car accidentkilling another person – possibly while drunk. As he died in the accident he could not be convicted.
July 2007 3-year-old Nia Glassie was brain damaged after months of assaults by stepfather, grandfather and extended family. Her family is backgrounded here.
September 2007 Ten-month-old Jyniah Mary Te Awa died in Starship Hospital after receiving a suspicious “non-accidental brain injury”. Tiana Mary-Anne Odessa Kapea, a baby sitter, was convicted of her murder.
November 2007Azees Mahomed, 29, is to stand trial in 2009 for the murder of his 11-week-old daughter Tahani Mahomed. The girl’s mother will also face charges of failing to provide the necessaries of life and one of neglect.
1 Jan 2008 Two-month-old Tahani Mahomed died at 5am New Years Day. Police have interviewed her 29-year-old father and 24-year-old mother. Her two-year-old sister was taken into the care of Child, Youth and Family. Her Father (29) was charged with the murder and a 24-year-old woman was arrested and charged with failing to provide “the necessities of life”.
April 2008 Three-year old Dylan Hohepa Tonga Rimoni dies of ‘unexplained head injuries’ while in care of his foster parents April 18, 2008. A 36-year-old woman was charged with murder as well as two charges of causing him grievous bodily harm and assault.
July 2008 – Duwayne Toetu Taote Pailegutu (7). His stepfather Johnny Pukerua Ioakimo Joachim, (37) pleaded guilty to murder. The boy’s mother has also appeared in court, charged with failing to provide the necessities of life. CYF twice notified but did not investigate.
December 2008- 16-month old Riley Justin Osborne. Beneficiary stepfather (22) charged with murder.
Here’s some cases where nobody was convicted of murder or manslaughter.
* Raiden Niania, 4 months. Father Arthur Niania found not guilty of shaken-baby manslaughter after his second trial. First trial had to be aborted.
* Alyssa Wilson, 4 months old. Father – boxer and playstation addict went through three trials, the last of which was aborted. No further trials so charge withdrawn. No one will ever be held accountable.
* Chris and Cru Kahui, 3 months. Father Chris Kahui charged with murder but found not guilty. No one else is expected to face charges.
UPDATE Well, that didn’t take long – another child dies – under CYFS care. More details when they come to hand.
Key word in Israel, Gaza war is ‘Enough’ – Korea Herald
January 4, 2009
Key word in Israel, Gaza war is ‘Enough’ – Korea Herald
Be it the missiles launched into Israel by Hamas or the Israeli offensive in Gaza, the message from the world community is: “Enough is enough.” The message that the fighting has to stop on both sides has been echoed by many Arab countries, the United States, European Union nations and Korea. “They
Wall Street braces for 2009’s first full week – International Herald Tribune
NEW YORK : Wall Street opens for trading Monday at a two-month high as investors have grown more optimistic that the worst of the market’s rout might be over. But, analysts contend, the real test is still to come. There will be no shortage of economic data and potential corporate news as traders get
Reid Softens Tone on Burris Appointment – FOX News
January 4, 2009
Reid Softens Tone on Burris Appointment – FOX News
Former Illinois Attorney General Roland Burris, shown here, is reportedly Gov. Rod Blagojevich’s pick to succeed Barack Obama in the Senate. (MyFox Chicago) WASHINGTON — Senate Majority Leader Harry Reid appeared to soften his tone Sunday toward the Illinois politician appointed to fill the Senate
House Majority Leader Hoyer: Stimulus unlikely before inauguration – Detroit News
WASHINGTON — Don’t expect Congress to have an economic recovery plan ready for Barack Obama when he takes office on Jan. 20. That’s the word from House’s No. 2 Democrat, Majority Leader Steny Hoyer of Maryland. Hoyer says it would be tough to get a massive spending plan together that early. Hoyer
Police: New Orleans dad ordered to pay child support kills son – Arizona Daily Star
NEW ORLEANS – A man who initially told police gunmen kidnapped his 2 1/2-year-old son was arrested Saturday, accused of committing an “extremely hideous” murder because he was ordered to pay child support, police say. Danny Platt confessed and told police where to find the child’s body. He will be
Ohio woman slain, 4-year-old son left at rest area – Mansfield News Journal
January 4, 2009
Ohio woman slain, 4-year-old son left at rest area – Mansfield News Journal
DAYTON, Ohio (AP) — A 4-year-old boy abandoned at a highway rest stop told police someone killed his mother, who was later found dead. The Montgomery County Sheriff’s Office is looking for the driver of a car stolen from the woman’s Dayton area house, apparently on Friday. Vickie Nelson tells the
Recession to steal some glitz from gadget show – KTVN.com
LAS VEGAS (AP) – The International Consumer Electronics Show, the largest trade show in the U.S., opens this week in Las Vegas with a full slate of giant TVs and inventive gadgets, despite the pall of a recession hanging over the industry. The economic downturn will temper the normally dizzying
Exhibit opens eyes to cost of war
January 4, 2009
Exhibit opens eyes to cost of war
More than 200 pairs of boots and civilian shoes lined the University Walkway on Nov. 17, representing the soldiers, marines and civilians killed in the Iraq War.
The boots and shoes were part of “Eyes Wide Open,” an exhibit designed to increase awareness of the human and economic costs of the ongoing war in Iraq.
Playoff loss leaves Manning almost speechless – FOXSports.com
January 4, 2009
Playoff loss leaves Manning almost speechless – FOXSports.com Playoff loss leaves Manning almost speechless
TVNZ
FOXSports.com -
by Mark Kriegel Mark Kriegel is the national columnist for FOXSports.com. He is the author of two New York Times best sellers, Namath: A Biography and Pistol: The Life of Pete Maravich, which Sports Illustrated called "the best sports biography of the …
Colts jolted by Chargers in OT
Sproles comes up big for Chargers in playoff game
Local Fitness Centers Cater To Corporate Members – Worcester Business Journal Local Fitness Centers Cater To Corporate Members
Fresh News
Worcester Business Journal -
By Amanda Blaszyk If the thought of those holiday confections settling in your midsection doesn’t motivate you to hit the gym, maybe an incentive from your boss will.
Fitness Centers Optimistic Health Will Trump Money During Economic …
Local Gyms Work To Attract Members During Economic Slump
Russia halts natural gas to Ukraine for third day – Los Angeles Times Russia halts natural gas to Ukraine for third day
Hürriyet
Los Angeles Times -
A file photo taken in July 2006 shows the logo of Russia's state-controlled gas giant Gazprom in front of Russia's government building in Moscow.
Video: Gazprom calls on Europe to sue Ukraine
In the bag: Nick Dermody's platelets are collected – BBC News In the bag: Nick Dermody's platelets are collected
BBC News
BBC News -
At this time of year I'm usually one of a few hundred people who have to keep an eye on what they eat. I'm not just talking about moderating the usual Christmas excess (not such a bad idea anyway) but ensuring I have the equivalent of what I consider …
Winter a crucial time for blood donations
Blood supplies need boost Winter brings its own challenges for Red …
John Travolta, EMT struggled to save 16-year-old Jett – New York Daily News
January 4, 2009
John Travolta, EMT struggled to save 16-year-old Jett – New York Daily News John Travolta, EMT struggled to save 16-year-old Jett
WELT ONLINE
New York Daily News -
Old Bahama Bay, the resort where Jett Travolta, 16-year-old son of John Travolta and Kelly Preston, was found dead on Friday. Preston with Jett on a family vacation in Hawaii in May 2007.
Video: Travolta's Son Likely to Be Buried in Fla.
Countdown: Previewing Sunday's wild-card games – FOXSports.com Countdown: Previewing Sunday's wild-card games
Washington Post
FOXSports.com -
by John Czarnecki John Czarnecki has been the editorial consultant for FOX NFL Sunday since its 1994 inception. This season marks Czarnecki's 30th year covering the NFL.
Rival QBs breaking NFL mold
In Unlikely Turn of Events, Ravens Turn to Their Offense
Local Fitness Centers Cater To Corporate Members – Worcester Business Journal Local Fitness Centers Cater To Corporate Members
Fresh News
Worcester Business Journal -
By Amanda Blaszyk If the thought of those holiday confections settling in your midsection doesn’t motivate you to hit the gym, maybe an incentive from your boss will.
Fitness Centers Optimistic Health Will Trump Money During Economic …
Local Gyms Work To Attract Members During Economic Slump
Playoff loss leaves Manning almost speechless – FOXSports.com Playoff loss leaves Manning almost speechless
TVNZ
FOXSports.com -
by Mark Kriegel Mark Kriegel is the national columnist for FOXSports.com. He is the author of two New York Times best sellers, Namath: A Biography and Pistol: The Life of Pete Maravich, which Sports Illustrated called "the best sports biography of the …
Colts jolted by Chargers in OT
Sproles comes up big for Chargers in playoff game
