Do More With Less: Improve Website Conversions
March 31, 2009
Do More With Less: Improve Website Conversions
Internet marketing is often a complicated process of direct marketing campaigns and improving online conversions. Determining the right mix of advertising, online campaigns, and managing a budget is more difficult than ever before. However, if you have a good marketing strategy and manage the details of your online campaigns, you can significantly improve your marketing results.
If you are an established business with a well designed website, you may be wondering what has happened in the last few months. Many websites are seeing less traffic or fewer conversions. No matter what ails you, all websites can benefit from a more granular analysis to determine better ways of keeping website visitors on the page or converting into customers.
I have experimented with a number of methods to better leverage the traffic I receive to my website on a regular basis. Having to do more with a smaller marketing budget, implementing new methods for improving conversions is essential. The techniques I use are simple to implement and can begin working immediately.
Provide an informational giveaway. When visitors enter your website, provide some valuable information in exchange for a name and email. This capture of information is essential for marketing your products to web site visitors. Once they offer their information communicate with them on a regular basis.
Use an automated communication stream. Auto responders are great for moving your prospects through the purchase process. After visitors sign up for free information, you can automate the process of speaking with them on a regular basis and providing information that is timely and relevant.
Create a compelling reason for website visitors to return. One great way of creating a strong reason to visit your site again is the production of a weekly contest, information exchange (like a forum) or some other type of event. Keep things new and you will see more and more repeat visitors.
Lastly, think about starting a newsletter. Newsletters are great for opening up a dialogue with your users and helping them solve problems or issues they may be facing. Create topical articles that are relevant and leverage your list to increase sales. Newsletters are inexpensive to produce and improve relationships with customers.
In a tough economy, you need to do what you can to get more from your website visitors. The only way to do this successfully is to first offer something of value. After you’ve made the first move, many browsers will be willing to share some information about themselves. Put your thinking cap on and consider new ways to attract website visitors. Once you have found something that works, stick with it.
As you add greater focus and attention on website traffic and conversions, you will find that your marketing budget does more with less. Make the most of what you have and watch your sales increase.
Are you ready to enhance your marketing? Get help from the Marketing Experts at MarketingScoop.com. Click here to get your own unique version of this article.
PhD Scholarships at Politecnico di Milano, Italy
March 31, 2009
PhD Scholarships at Politecnico di Milano, Italy
Politecnico di Milano, Italy
Notice of competitive examination and application form
http://pcsiwa12. rett.polimi. it/~phdweb/ eng/ammissione_ borse/bandostran ieri25.pdf
Notice of competitive examination XXV cycle
(Decree Rep. n° 651 Prot. n° 4659, 05th March 2009)
Notice of competitive examination published in the Official Gazzette N. 24, 27th March 2009
- Download the notice of the competitive examination (XXV cycle, Expiring April 30th 2009): ( .pdf )
http://pcsiwa12. rett.polimi. it/~phdweb/ eng/ammissione_ borse/fr_ ammissione_ borse.htm
-Application form: http://www.phd- admission. polimi.it
14 PhD Student Fellowships in Infection Biology of Human Pathogens
March 31, 2009
14 PhD Student Fellowships in Infection Biology of Human Pathogens
14 PhD Student Fellowships in Infection Biology of Human Pathogens (starting September 1, 2009) (Hannover)
Since 2006, the German Research Foundation (DFG) provides funding to Hannover Medical School (MHH) and the Helmholtz Centre for Infection Research (HZI) in Braunschweig to maintain an International Researchm Training Group (IRTG) together with the Karolinska Institutet in Stockholm (coordinators: Sebastian Suerbaum, Hannover, and Birgitta Henriques-Normark, Stockholm). The central aim of the programme is to
give young researchers the opportunity to perform their PhD work in the rapidly moving field of the infection biology of human microbial pathogens in a highly stimulating, competitive, international environment. The core element of the IRTG is a joint research programme centering on the question how human microbial pathogens achieve acute or persistent infection and how the host organism reacts to persistent infection. In addition, graduate students will participate in a highly interdisciplinary joint study programme.
Stipends will be 1365 €/month and are available for up to three years. It is an integral part of the programme that PhD students spend 6-12 months in one of the partner labs at the Karolinska Institute.
Candidates who hold the equivalent of a master’s or diploma degree in Biology, Biochemistry or Life Sciences, or who graduated in medicine are welcome to apply. Those applicants who are selected for interviews in a first round of screening will be asked to attend a selection workshop in Hannover to be held June 10 / 11, 2009.
The deadline for receipt of a complete application is April 30, 2009.
Applications are only accepted via the online application platform http://www.irtg1273 .mh-hannover. de
For detailed information on faculty and projects see
http://www.mh- hannover. de/4587.html
JumpStarting kids’ potential
March 31, 2009
JumpStarting kids’ potential
Little legs started moving as small hands began organizing with surprising speed.
All it took was a quick ditty from the Operation Breakthrough organizer.
“It’s time for circle time, it’s time for circle time, hi-ho the derry-o, it’s time for circle time.
A day in the life: Parking Services Officer
March 31, 2009
A day in the life: Parking Services Officer
In a day’s work, he has had people pull off their shirts, throw down their books and prepare themselves for a fight.
No, Matt B. (who requested that his last name not be used in this article) is not a bouncer or a bookie’s strong-arm – he’s a UMKC Parking Services Officer.
Writing wrongs
Thank God for computer-illiterate senior citizens.
While not yet in the age-bracket where people give up their seats for me on the bus, I am old enough to still possess (and treasure) a Parker pen which requires ink cartridges.
OK – it’s not one of those ancient quills always thirsty for an ink well, but it does have a nice nib on it.
Brier: Media scrumming
March 31, 2009
A gaggle of major curling poobahs are indicated by number. Plus the key on-ice protagonists.
At number eight is the shoo-in for Brier Media Rookie of The Year – if they had such an award – Dalene Heck of The Curling News.
Contest – - Rinascimento virtuale
Mario Gerosa, known as Frank Koolhaas on Second Life, will be presenting his new book, “Rinascimento virtuale” on Friday 11 April 2008 at noon SLT (9pm italian time), in the Toscana sim, in Second Life http://slurl.com/secondlife/toscana/85/215/105. The book, which has been published in Italy, is about the art generated in social network, avatar branding, grassroot culture, virtual tourism and much more.
For the occasion, a contest will be open to all SL residents, called “Second Renaissance.” The competitors must create one or more pics (max 3) inspired by famous Renaissance paintings, with the photos being entirely taken in SL. The avatars should take poses and situations by famous masters like Botticelli, Leonardo, Michelangelo, Raffaello.
Submissions are due by 3 pm slt, Thursday, April 10 (midnight Italian time) and must be submitted in .jpg format, no larger than 250 kB, to secondlife@intoscana.it. The submissions will be shown during the presentation on April 11. The jury wil be comprised of Mario Gerosa, journalist and writer; Mirko Lalli marketing and communication officer of Fondazione Sistema Toscana; and Sergio Tossi, gallery owner and curator of contemporary art exhibitions in Florence, Italy.
The three top pieces will receive these prizes:
1st prize: Weekend in a Tuscany agriturismo offered by B&B LA VILLANELLA (http://www.villanella.it, lavillanella@katamail.com – 0575.48394). Winner to provide their own transportation.
2nd : 5 books by Meltemi, shipping prepaid
3rd: 3 books by Meltemi, shipping prepaid
Finance Chief at Facebook Is Leaving – New York Times
March 31, 2009
Finance Chief at Facebook Is Leaving – New York Times Finance Chief at Facebook Is Leaving
guardian.co.uk
New York Times
By BRAD STONE Facebook, the fast-growing online social network, said Tuesday its chief financial officer, Gideon Yu, was leaving the company.
Facebook Seeks CFO With Public Company Experience
Facebook Sure Does Have Trouble Keeping Execs
Obama has decided bankruptcy best for GM – Bloomberg – Reuters Obama has decided bankruptcy best for GM – Bloomberg
FOXNews
Reuters
SINGAPORE, April 1 (Reuters) – President Barack Obama has determined that a prepackaged bankruptcy is the best way for General Motors Corp (GM.
Video: Fairfax Workers React To GM Shakeup 
Comment by Gary Chaison Prof. of Industrial Relations, Clark University
Ortiz impressive in Astros' 8-3 win over Braves – The Associated Press Ortiz impressive in Astros' 8-3 win over Braves
Houston Chronicle
The Associated Press
KISSIMMEE, Fla. (AP) – Russ Ortiz had one of his most impressive outings of the spring Tuesday night, going six innings while allowing two earned runs, five hits and striking out six in the Astros' 8-3 win over the Atlanta Braves.
Astros get solid outing from Ortiz, drop Braves 8-3
Astros' Lee hits first home run
Cartoon
March 31, 2009
Assembling America’s first platinum city
A tragedy inspired one small town to set a precedent for the world.
The sustainable rebuilding of Greensburg, Kan. was the topic of “Embracing a New Future: Toward Sustainability,” held on March 19.
Linda Hall Library hosted the event presented by Stephen Hardy, a Harvard graduate and associate at Berkebile Nelson Immenschuh McDowell (BNIM) Architects of Kansas City.
Sun-Times Media Declares Bankruptcy – Inside Indiana Business
March 31, 2009
Sun-Times Media Declares Bankruptcy – Inside Indiana Business
Illinois-based Sun-Times Media Group, Inc. has filed for bankruptcy. The company operates the Post-Tribune newspaper in northwest Indiana. Officials say the company’s newspapers and online content will continue normal operations during a restructuring process. Rothschild Inc. has been hired to
China rejects computer spy claims as “ghost of Cold War” – Reuters India
BEIJING (Reuters) – China on Tuesday rejected a report suggesting it may be involved in using computer networks to spy on exiled Tibetans and foreign governments, accusing its authors of being possessed by “the ghost of the Cold War”. China has been repeatedly accused of using the Internet to
Iran, in gesture to US, promises help on drugs – Reuters
March 31, 2009
Iran, in gesture to US, promises help on drugs – Reuters Iran, in gesture to US, promises help on drugs
BBC News
Reuters
By Sue Pleming THE HAGUE (Reuters) – Iran agreed on Tuesday to US pleas to help fight drugs trafficking in Afghanistan, joining US Secretary of State Hillary Clinton for the first time at an international meeting in the Hague.
Video: Hague – Afghanistan: new US strategy
Sony Cuts Price Of PS2 By 23%, Leaves PS3 Price Intact – Wall Street Journal Sony Cuts Price Of PS2 By 23%, Leaves PS3 Price Intact
CNET News
Wall Street Journal
Sony Corp.'s (SNE) Sony Computer Entertainment America will cut the price of its PlayStation 2 game system by 23% to $99.99 starting Wednesday.
Sony Slashes the Price of the PlayStation 2
Sony to Cut PlayStation 2 Price to $99.99
Official confusion over Lahore siege – BBC News Official confusion over Lahore siege
BBC News
BBC News
The attack on the Manawan police academy near Pakistan's eastern city of Lahore has underlined the vulnerability of the country to militant attacks.
Video: Commandos storm Pakistan police academy and end siege
Ford, GM To Offer Incentives To Jump-Start Sales – Wall Street Journal Ford, GM To Offer Incentives To Jump-Start Sales
CTV.ca
Wall Street Journal
Ford Motor Co. (F) and General Motors Corp. (GM) are offering new incentive plans to try to jump-start slumping vehicle sales and boost consumer confidence.
General Motors launches customer protection plan
Ford to cover car payments if buyer loses job
