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Buttons

January 31, 2010

Buttons

What’s all this, then?

Meet Buttons, the newest curling mascot (photo by Anil Mungal, click to zoom in). Buttons was unveiled as The Dominion Curling Club Championship sprang into gear yesterday, and here he/she (?) is with L’Equipe Québéc, aka Team Quebec.

There are 28 teams here representing, for the first time ever, all 14 provinces and territories, including Nunavut… whose ladies team is a remarkable 2-1 early in the competition.

The action runs through Sunday at Toronto’s St. George’s Golf and Country Club. Fans can also follow online through The Dominion curling website which features the Canadian Curling Association’s live scoring system, Curlcast.

There’s another photo on our Twitter page (actually a Twitpic image) as well as more stuff on:

• Curler slays demons and turns his life around, now off to Olympic Games
• Regina to host 2011 Ford World Men’s Curling Championship
Glenn Howard returns to Brantford today and thru the weekend
• Olympic curlers set to invade Kelowna, BC
• Wheelchair and vision-impaired curling workshops to PEI

… and more!

Blogging About Burgers? A Lesson In Social Marketing…

January 31, 2010


Last week’s post on what we could learn about marketing from wine labels, was a great hit – thanks for all of your comments and feedback. So I thought I’d continue on with our food theme as it seems to be a popular topic for marketers AND food critics.

This week, I’d like to get us all thinking about burgers!  That’s right, big juicy hamburgers with the works.  Now you might be asking, “What do burgers have to do with marketing?”  My answer, EVERYTHING!  As you know, marketing today is about much more than the traditional 4 p’s (product, place, price, and promotion).  It’s about social media, community, and focusing on what you love.  Add the power of social networks and the fact that individuals can easily contribute to the larger discussion via blogs, mobile devices, and so on, and you have a new marketing landscape.

The Straight Beef!
A couple of weeks ago I was at a reception and met Scott Blumenthal.  Scott’s a really bright guy and told me about a project he’s been working on with John McManus and Michael Marino.  They’ve created a blog to talk about and review hamburgers.  Each post is filled with insightful information about the burger joints they frequent and provides an honest review of the hamburgers they’ve eaten.  The blog also contains some eye opening stats like how many burgers (and whole cows) these guys have consumed over a lifetime – 1,066 to be exact.  
My first time visiting the blog, The Straight Beef, I got really excited about what I found.  I like a good burger just like the next guy, but the marketing implications were staring me in the face.  Not only is the content of the blog entertaining, but it invites the community at large to participate in the discussion.  Have you had a burger today?  Did you think it was particularly good or bad?  Leave a comment or email the burger guys directly at burger.reviews@gmail.com.  Now this is marketing!!!

Burger Vendors Beware
If you’re a restaurant or roadside stand, there’s no hiding.  Social media marketing is continuing to gain momentum and is the way that we, as consumers, will get more and more of our information.  The products we want to buy, the services we want to learn more about – conversations are happening about them all over the Internet and we can easily participate or sit back and learn from the experiences of others before we make a buying decision.  This is true for almost anything, even hamburgers.

I think that Scott and his blog partners have really hit on an essential marketing theme.  That theme is to use media like blogging to share what you know and build a community around your passion.  These essential elements can build a following and get everyone talking about a particular product or service.  Do you know what people are saying about your brand? your products? If not, you should.  Be part of the discussion and consumers will get to know you and associate positive feelings towards your brand.

I’ve think I’ve spoken more about burgers in this post than I have in a year.  However, being reminded about how easy it is to be part of a larger social marketing community, even if it is about hamburgers, makes me want to talk about them much more often! Don’t underestimate the effect that this type of information (a review) can have on your products.  People are reading.. and writing!

Be sure to rate your next burger at The Straight Beef blog. I’m always searching for a better burger!

For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Source: http://marketing-expert.blogspot.com/2010/01/blogging-about-burgers-lesson-in-social.html

Obama to End NASA Constellation Program – FOXNews

January 29, 2010

Obama to End NASA Constellation Program – FOXNews


Aljazeera.net
Obama to End NASA Constellation Program
FOXNews
On the eve of the fullest moon of the year, NASA scientists were told they won't be able to visit any longer. In his new budget, President Obama plans to eliminate the space program's manned moon missions. Apollo 12 Commander Charles Conrad Jr.
White House killing NASA's moon mission, reports sayComputerworld


Rebel Engineers Sit With NASA to Chart Future of Manned SpacePopular Mechanics
Battle brewing over Obama's NASA planFlorida Today
eWeek -New York Times -WDBO Radio
all 437 news articles »

Community Bankers to Obama on TARP: Thanks, but no Thanks – ABC News


CBS News
Community Bankers to Obama on TARP: Thanks, but no Thanks
ABC News
New York — A key element of President Obama's efforts to create new jobs for the American economy is a proposal to redirect $30 billion in Troubled Asset Relief Program (TARP) funds to community banks, which would then lend the money to
The I's Have It: Obama Uses 'I' 43 Times in BaltimoreFOXNews


How Obama's Hiring Tax Credit Could Work — And Why It Might NotAtlantic Online
Obama unveils $33 billion tax credit to boost jobsReuters
Wall Street Journal -TIME -UPI.com
all 868 news articles »

Bin Laden condemns US for climate change – UPI.com


CBC.ca
Bin Laden condemns US for climate change
UPI.com
DOHA, Qatar, Jan. 29 (UPI) — Al-Qaida leader Osama bin Laden condemned the United States and other nations, saying Friday in a new audio tape they are responsible for global warming. Bin Laden criticized former President George W. Bush for rejecting
Brand X Files: Osama Bin Laden goes 'green.' Soros warns gold is 'ultimate Los Angeles Times


Bin Laden blasts US for climate change, calls for boycott of US goods9&10 News
Osama bin Laden lends unwelcome support in the fight against climate changeThe Guardian
AFP -Kansas City Star -Death + Taxes Magazine
all 639 news articles »

Randy E. Barnett: Obama Owes the High Court an Apology – Wall Street Journal


Boston Globe
Randy E. Barnett: Obama Owes the High Court an Apology
Wall Street Journal
"Last week, the Supreme Court reversed a century of law to open the floodgates for special interests—including foreign corporations—to spend without limit in our elections. Well I don't think American elections should be bankrolled
Justice Alito's State of the Union DissentThe BLT: Blog of Legal Times


Alito openly disagrees with president's criticism of courtBoston Globe
Alito takes offense to public scoldingSan Francisco Chronicle
New York Times -Reuters -Los Angeles Times
all 1,029 news articles »

Buttons

January 27, 2010

Buttons

What’s all this, then?

Meet Buttons, the newest curling mascot (photo by Anil Mungal, click to zoom in). Buttons was unveiled as The Dominion Curling Club Championship sprang into gear yesterday, and here he/she (?) is with L’Equipe Québéc, aka Team Quebec.

There are 28 teams here representing, for the first time ever, all 14 provinces and territories, including Nunavut… whose ladies team is a remarkable 2-1 early in the competition.

The action runs through Sunday at Toronto’s St. George’s Golf and Country Club. Fans can also follow online through The Dominion curling website which features the Canadian Curling Association’s live scoring system, Curlcast.

There’s another photo on our Twitter page (actually a Twitpic image) as well as more stuff on:

• Curler slays demons and turns his life around, now off to Olympic Games
• Regina to host 2011 Ford World Men’s Curling Championship
Glenn Howard returns to Brantford today and thru the weekend
• Olympic curlers set to invade Kelowna, BC
• Wheelchair and vision-impaired curling workshops to PEI

… and more!

Free Weight Loss and Health Advice

The Diet & Fitness Show

Free weight loss and optimal health advice at Olympia, London on Sunday 24th January.

Leading UK weight loss expertYvonne Bishop-Weston will be explaining her no diet, no calorie counting approach to weight loss and optimal health at Olympia in London this Sunday afternoon at 2pm

Discover her secrets to sustainable weight loss and optimal health

‘People’s History’ author Howard Zinn dead at 89 – CNN

January 27, 2010

‘People’s History’ author Howard Zinn dead at 89 – CNN


China Daily
'People's History' author Howard Zinn dead at 89
CNN
(CNN) — Noted author and social activist Howard Zinn died of a heart attack Wednesday while traveling, his daughter, Myla Kabat-Zinn, said. Zinn, author of "A People's History of the United States," was 89. Kabat-Zinn said her father,
Howard Zinn, historian who challenged status quo, dies at 87Boston Globe


Alternative US historian Zinn diesAFP
Howard Zinn, Historian and Activist, Dies at 87New York Times
Los Angeles Times -Veterans Today Network -Independent Political Report
all 477 news articles »

ACORN foe tweeted about planned sting of Sen. Landrieu’s office – Washington Post


Times Online
ACORN foe tweeted about planned sting of Sen. Landrieu's office
Washington Post
James O'Keefe, left, and Stan Dai, are accused of aiding two men in the alleged phone tampering scheme and face up to 10 years in prison. (Patrick Semansky/Associated Press) By Carol D. Leonnig On New Year's Eve, conservative activist James O'Keefe
Lawyer Denies Suspect Sought to Tamper With Landrieu's PhonesWall Street Journal


Activism Links Landrieu SuspectsNew York Times
Conservatives distance themselves from arrested activistLos Angeles Times
WDSU -Baltimore Sun -USA Today
all 1,442 news articles »

Obama’s State of the Union address takes a harder tone – Washington Post


Globe and Mail
Obama's State of the Union address takes a harder tone
Washington Post
In his first State of the Union address, President Barack Obama says the bank bailout was unpopular but necessary to stop the meltdown of the nation's financial system. (Jan. 27) By Eli Saslow At 9:06 pm Wednesday, President Obama entered the House
Obama speech emphasizes jobs, and the job he's doneLos Angeles Times


Obama in State of Union: 'I've never been more hopeful'ABC7Chicago.com
Ambition and realityChicago Tribune
WWJ -KFSM -MedPage Today
all 7,403 news articles »

Apple now allowing iPhone apps to make VoIP calls over 3G networks – Apple Insider


Globe and Mail
Apple now allowing iPhone apps to make VoIP calls over 3G networks
Apple Insider
In an update to its iPhone SDK, Apple is now permitting apps to make VoIP calls over 3G wireless networks, an option that was once only available over a WiFi connection. According to a press release issued Wednesday by iCall,
The iPad Threat to PCsBusinessWeek


Rumor roundup scorecard: The iPad editionCNET
For Media Industry, a Mixed Bag in iPadWall Street Journal
San Francisco Chronicle -PC World -Washington Post
all 5,734 news articles »

Obama’s State of the Union address takes a harder tone – Washington Post

January 27, 2010

Obama’s State of the Union address takes a harder tone – Washington Post


Globe and Mail
Obama's State of the Union address takes a harder tone
Washington Post
In his first State of the Union address, President Barack Obama says the bank bailout was unpopular but necessary to stop the meltdown of the nation's financial system. (Jan. 27) By Eli Saslow At 9:06 pm Wednesday, President Obama entered the House
Obama speech emphasizes jobs, and the job he's doneLos Angeles Times


Obama in State of Union: 'I've never been more hopeful'ABC7Chicago.com
Ambition and realityChicago Tribune
WWJ -KFSM -MedPage Today
all 7,403 news articles »

Afghanistan summit: Why is the US backing talks with the Taliban? – Christian Science Monitor


ABC News
Afghanistan summit: Why is the US backing talks with the Taliban?
Christian Science Monitor
Heading into this week's summit of Afghan allies in London, the top US general in Afghanistan said he supported President Hamid Karzai's plan to reach out to the Taliban. US Secretary of State Hillary Rodham Clinton shakes hands with Afghan President
'Job offers' for Taliban on agendaThe Press Association


Afghanistan: Brown supports offer of Taliban talksBBC News
Taliban Pay-for-Peace Plan Will Be Put in Motion in LondonBusinessWeek
Financial Times -Washington Post -New York Times
all 1,306 news articles »

Democrats pull back on health care bill – Danbury News-Times

January 26, 2010

Democrats pull back on health care bill – Danbury News-Times
WASHINGTON (AP) — Democrats retreated Tuesday from a quick push to pass President Barack Obama ’s health care overhaul, lacking a workable strategy to salvage the sweeping legislation that has consumed Congress for more than a year. “There is no rush,” Senate Majority Leader Harry Reid , D-Nev

‘Big Bang’ physicist Andrew Lange dead at 52 – KHOU
PASADENA, Calif. (AP) — Physicist Andrew E. Lange, co-leader of an international team that produced a detailed image of remnants of the Big Bang showing the universe is flat, has died in an apparent suicide, police said Tuesday. He was 52. Lange was a physicist at the California Institute of

Lines and Tempers as Haitians Queue for Cash – New York Times

January 26, 2010

Lines and Tempers as Haitians Queue for Cash – New York Times


Globe and Mail
Lines and Tempers as Haitians Queue for Cash
New York Times
A customer pleaded with security guards outside a local money transfer office in Port-au-Prince on Monday. More Photos > By DAMIEN CAVE PORT-AU-PRINCE, Haiti — Thousands of Haitians lined up at money transfer offices here on Tuesday, crowding windows
Haitian Community Outside Port-au-Prince Must Decide Whether to RebuildVoice of America


UN Faces Mobs at Food-Aid SitesWall Street Journal
Man pulled from rubble two weeks after quakeCNN
BBC News -Times Online -Reuters
all 2,035 news articles »

Sri Lanka president takes early lead in election – BBC News


CBC.ca
Sri Lanka president takes early lead in election
BBC News
Early results in Sir Lanka's first election since Tamil Tiger rebels were defeated after 25 years of civil war put the president in the lead. According to early counts, President Mahinda Rajapaksa has won over 60% of the popular vote.
Sri Lankan president leads in early resultsReuters


Sri Lankans vote in first peacetime presidential election in nearly 3 decadesWashington Post
Rajapaksa ahead in Sri Lanka voteAljazeera.net
AFP -BusinessWeek -IBNLive.com
all 2,493 news articles »

Obama will reset his agenda in State of the Union speech – Washington Post

January 26, 2010

Obama will reset his agenda in State of the Union speech – Washington Post


New York Daily News
Obama will reset his agenda in State of the Union speech
Washington Post
When President Obama appears before Congress and the nation on Wednesday night to deliver his State of the Union speech, his goals will be to reset his agenda, assure his demoralized party that he has not given
Mass. in mind for State of UnionBoston Globe


Obama Seeks Partial Three-Year Spending FreezeFOXNews
Obama To Freeze Salaries Of Top US Government OfficialsWall Street Journal
USA Today -Voice of America -Reuters
all 3,384 news articles »

Report: Apple seeks books pricing plan for tablet – CNET


Telegraph.co.uk
Report: Apple seeks books pricing plan for tablet
CNET
Apple is in secret last-minute negotiations with book publishers over a new e-books pricing scheme for Apple's highly anticipated tablet computer, putting it in direct competition with Amazon, according to a report in the Wall Street
Apple tablet buzz mounts as Steve Jobs plans unveilingUSA Today


Apple's Tablet: App Makers Target Business UseBusinessWeek
Apple wants to price tablet hardcover bestsellers $13-$15 – WSJApple Insider
eWeek -PC World -Computerworld
all 2,549 news articles »

Hillary Clinton will be in London for State of the Union – Washington Post


MiamiHerald.com
Hillary Clinton will be in London for State of the Union
Washington Post
Secretary of State Hillary Rodham Clinton got a pass last week from President Obama to skip Wednesday night's State of the Union speech. (We had heard she begged to be excused, but apparently it didn't come to that.
Aid Distribution Improves As Clinton Defends US Haiti LeadershipVoice of America


Clinton lashes out at critics on HaitiAFP
US Boosts Troops in Haiti as Clinton Defends Military's RoleBusinessWeek
NPR -US Department of State -Indian Express
all 489 news articles »

Kerrigan’s dad, 70, dies after family feud – Austin American-Statesman

January 25, 2010

Kerrigan’s dad, 70, dies after family feud – Austin American-Statesman


New York Daily News
Kerrigan's dad, 70, dies after family feud
Austin American-Statesman
Susan Walsh/AP Daniel Kerrigan, who rushed to his sobbing daughter Nancy and carried her into the locker room after an attack at a skating competition nearly derailed her Olympic dreams, died after what authorities said was a violent struggle with his
Kerrigan family ask for privacy after dad's deathWashington Post


Nancy Kerrigan 'Really Struggling' after Father's DeathPeople Magazine
Fellow Figure Skaters Reach out to Nancy Kerrigan, Remember her Late FatherEntertainment Tonight News
Los Angeles Times
all 1,075 news articles »

Obama proposes economic help for middle class – Washington Post


Reuters
Obama proposes economic help for middle class
Washington Post
The child-care tax credit now starts at 35 percent of child-care costs for the poorest families and drops to 20 percent of costs for families earning $43000 or more. The proposal calls for a credit of 35 percent of child-care costs for all families
Obama Expected to Recast Presidency at State of the UnionFOXNews


President proposes plan to help middle class AmericansWAVE
Obama Has A Plan To Help The Middle ClassKEYC
Reuters -Daily Aztec -Christian Science Monitor
all 2,970 news articles »

Obama to seek spending freeze to trim deficits – San Jose Mercury News


France24
Obama to seek spending freeze to trim deficits
San Jose Mercury News
WASHINGTON – JANUARY 25: (AFP OUT) US President Barack Obama (R) and speaks with Vice President Joe Biden as they make a statement following a meeting of the Middle Class Task Force at the White House January 25, 2010 in Washington,
Analyst view: Obama to seek 3-year freeze on domestic spendingReuters


Obama wants to freeze discretionary spending for 3 yearsCNN International
Obama to Propose Three-Year Freeze on Some SpendingBloomberg
Kansas City Star -AFP
all 265 news articles »

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