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  • CATEGORY: MARKETING BUSINESS AND AFFILIATE

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    This Week: Marketing With Original Content

    Having been in marketing for more than a dozen years, I can tell you that one thing that positions a company and product better than any other, is original content. Having unique content that is relevant to your audience can dramatically improve your business. What is original content? Anything that your write and publish (online, pdf, ebook, blog, etc.) is considered original content.  Often times creating original content is seen as a nice to have and not a must-have.  However, if anyone is to really make a difference for their products or brand, generating original content needs to be front and center. This is why websites like CNN.com and MSNBC are so well known – original content.  Everything on their site is authored and done so with care and attention.  Now you might be say, “I sell widgets.  What does original content have to do with my business?”  That’s an excellent question and one worth answering. If am in the market for buying a widget, I’m probably going to search online.  From my first search, original... Read more »

    Affiliate Marketing Made Simple

    It’s been a while since I spent any time talking about affiliate marketing even though it’s something I do every day. A friend of mine asked me for a quick primer on affiliate marketing so I thought I’d share my thoughts with everyone who reads this blog.  I know from the many comments and emails that many of you are interested in driving more traffic to your websites, improving rankings, and making the most from your PPC and other online advertising. Many of you have also shared your goal to generate revenue online through affiliate marketing. For those of you who may not be all that familiar with affiliate marketing, the concept is simple: get paid for selling someone else’s product. You might be asking, “why sell someone else’s product and not my own?” The reality is that affiliate marketing isn’t for everyone but it’s great if you don’t want to deal with the hassles of running your own traditional business. Selling physical products, either from a retail establishment or online with a website requires that... Read more »

    The Power of Free Trials

    This week I was surfing the web looking at different types of offers and couldn’t help but think about all of the different approaches to getting prospects further along in the purchase decision funnel. This is one of the most important areas that we, as marketers, can focus on. One type of sales/marketing promotion that I’m seeing quite a bit of is the free trial. Online, the way this generally works is to offer a 7 day or 30 day free trial.  When signing up for the offer, you are asked to enter your credit card information. Upon trial expiration, you’re charged the full amount for your product or service. Many services are subscription based too, charging your credit card a recurring fee. Subscription sites are a great way deliver information and provide a great deal of value. These sites, and others like them, are using free trials to allow you to experience the product or offering. Those who continue on with the product or service are more loyal and better informed about what they are buying. I know a number of Internet marketers who offer subscription... Read more »

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