Today it was announced that MarketingScoop.com, a leading provider of free Interment marketing tools, information, and resources is now offering SEO training for small and medium-sized businesses.

“Anyone can Learn SEO with the help of leading SEO experts and proven techniques that have helped dozens of companies achieve #1 Google rankings,” according to Michael Fleischner, the company’s founder and President. “I’ve been working with web sites seeking top search rankings for more than 5 years. Each of the sites has dramatically improved results by applying the right SEO techniques.”

Improving search engine rankings seems to dominate the attention of small to medium sized companies who can’t afford the high price of pay-per-click advertising. As a result, more time is being spent on SEO and learning how to improve organic results versus incurring the ongoing expense of Internet marketing that produces marginal results.

Today’s most popular search engine, Google, accounts for more than 67 percent of all online searches. Companies are optimizing their web sites for Google and seeking resources to do so. SEO consultants can offer theoretical advice that may or may not get implemented. Customized training programs provide businesses with detailed guidance on achieving their search engine optimization goals.

MarketingScoop’s SEO training is available in 1-day or 2-day sessions and is reasonably priced. In this program, students learn a step-by-step process for increasing search engine result placements for any web site or blog; techniques for improving on page optimization, and special techniques for increasing the number of in-bound links to enhance overall site value. These factors improve ranking for any keyword or keyword phrase, generating more organic traffic and lowering online marketing costs.

As more web sites place emphasis on improving the natural search results, demand for SEO training continues to grow. As more companies invest to learn SEO, MarketingScoop continues to expand their offering and provide world-class content, tools, and resources for Internet marketing success. To learn SEO and more about MarketingScoop’s SEO training, visit MarketingScoop.com.

For more free marketing advice, visit the marketing experts at Internet marketing expert at http://www.MarketingScoop.com.

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E! Online

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Analysis: Old arguments flare at hearings – The Associated Press

Telegraph.co.uk

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Pakistan lets displaced return to Swat on own – Reuters

BBC News

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Washington Post

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Just a like a company’s house list, the information they gather from their own PPC campaigns can provide a significant boost to the effectiveness of their search engine optimization efforts. The key is to know what information you’re looking for and how to use it to generate qualified visitors to your website.

Qualified visitors are those that have a higher degree of interest in your products or services and a greater likelihood of purchasing your products. I’ve often seen websites that have reduced their traffic while significantly improving conversion rates. The result is lower costs related to traffic acquisition and higher revenue. With more revenue and less expense, margins reach a new level of success.

The concept that I teach in SEO training is the most effective way to combine pay-per-click advertising with search engine optimization is to focus on conversions. What keywords have you promoted through pay per click advertising that led to conversions? If you’ve been running PPC for a while and you are still unsure, then consider expanding your analytic coding to include Google conversion tracking.

Once you have the answer and know which terms produce the greatest conversions, regardless of ad variation, then you SEO keywords have been determined. You want to generate organic traffic to the same keywords you’re promoting through PPC as long as they are generating your highest conversions.

An example of this might be someone promoting a book on how to fix a car. If the highest converting keyword is, “car repair”, then you should consider car repair as a keyword phrase you must optimize for. Organic traffic to this term will produce targeted web site visitors and conversions for little or no money as you improve your rankings.

The last piece is to take your highest converting landing pages and build in some or all of the elements into your website. Once you’ve tracking and optimized landing pages via PPC, you can duplicate what you’ve learned from a conversion perspective organically. Consider applying the landing page elements that have generated the highest return for you on your pay-per-click advertising.

Whether you’re just getting started with search engine optimization or consider yourself a search engine optimization expert, leveraging your pay-per-click advertising is the best investment you can make. Determine which keywords generate the type of traffic that is most valuable to you and optimize around these terms. They will generate more traffic and revenue.

To learn more about PPC, check out our comprehensive Content Bully Review.

For more free marketing advice, visit the marketing experts at Internet marketing expert at http://www.MarketingScoop.com.

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Microsoft SQL Server is the database engine of choice for millions of businesses. And with the availability of the free edition — SQL Server Express 2005/2008 — and its increased capacity, it’s accessible by everyone. With the right SQL Server and Alpha Five skills, you can build highly scalable database applications, and greatly improve your marketability in this competitive economy.

But where do you start? Amazon lists over 1,300 books devoted to SQL Server. Not to mention all the courses available, plus Microsoft’s official certification programs. Plus, it takes years of dedication to become a true SQL Server guru.

Fortunately, you don’t have to be a guru to take advantage of SQL Server right now. Using Alpha Five as the front end, you can build new SQL Server based applications, migrate existing data to SQL Server, and manage data already in SQL Server, quickly and easily.

In our two-hour training session, hosted by Jim Dusoe, founder of BMSI Software and long-time Alpha fanatic, you’ll learn

• How to choose the right version of SQL Server
• How to install SQL Server
• How to create SQL Server tables
• How and why to use stored procedures and triggers
• How to use SQL Server Views
• How to Use AlphaDAO to work with SQL Server

And because this webinar focuses on Web applications, you’ll also see step-by-step instructions on how to provision a server with both Alpha Five and SQL Server. We’ll show you

• The advantages of Web vs. Desktop Applications
• How to set up the Alpha Five (Web) Application Server for use with SQL Server
• How to run the Alpha Five Application Server as a service (using a free toolkit from Microsoft)

For those who can’t make it, you’ll receive access to the webinar recording at no charge with your paid registration. Registration for this two-hour training course is only $99, so sign up today!

My thoughts in ink on Inc.
Earlier this year, Inc. published a fascinating article about Markus Frind and his online dating company, PlentyOfFish. More specifically, how Frind conquered the online dating world and now lives comfortably working 10 hours a week while paying himself more than $5 million a year. The word entrepreneur sounds pretty good now, eh?

Inc. makes it sound easy. But in this case, it wouldn’t be for 95 percent of entrepreneurs. That’s because Frind knows how to program computers. Most people do not. As I said in my comment, it takes more than a good idea to build a thriving Web business.

Great ideas aren’t in short supply. But software tools that empower entrepreneurs to build their big ideas are lacking. As you know, we’re trying to change that at Alpha Five by giving you everything you (yes, YOU, the non-programmer) need to get your idea off the ground.

Have a look at the comment for the full scoop, and a little preview of an idea we have here at Alpha that will help entrepreneurs network, build, fund, and market their own “big-idea” Web apps. But you’ll hear more on that, coming soon.

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Wall Street sputters as traders assess gains – Economic Times
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Celtics 92, Magic 88: Celts shock Magic – MetroWest Daily News
Once again, the Magic must have thought they’d left the Celtics for dead. Once again, they were wrong. Down 14 in the fourth quarter, and still down 10 with 5:33 on the clock, the Celtics staged a rally for a 92-88 victory last night in front of a delirious TD Banknorth Garden crowd. The Celtics

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If you’re not using an article distribution service, I strongly recommend Unique Article Wizard. They not only distribute your article, but provide unique article distribution. But enough about the testimonial, let’s get into using video as part of your article marketing strategy.

1. Write an article or have one created for you at elance or via PLR articles. These are inexpensive and can be found via any article directory or website.

2. Convert that article into a power point presentation. Make sure that you use big fonts because your video will be more than 200 by 200 pixes in size which is relatively small. You want all of your type to appear on screen in large, clear letters. Place your URL or 800 number at the footer of each slide.

3. Turn your Powerpoint presentation into a video presentation by including voice. To do this you can use the free trial from Camtasia or other video recording software. Essentially, the way this works is that you use a piece of software to record your screen while you present. It will marry audio and video together.

The best thing to do is create a number of articles and Powerpoint presentations before you start your free trial because the trial is limited. In addition, once the trial expires, you will lose access to all your files. So, start with a few presentations and then use your thirty days wisely. Record your video in a large format. Another option is to do a video using your webcam – just turn it on and read out your article! But do it in an animated an lively manner.

4. Upload your video to YouTube and other video related websites. The more the merrier. You want to distribute your content to as many video websites as possible to increase exposure.

5. Write a compelling caption that includes your keywords as the anchor tag for the link to your youtube video. You do this by including the tag [link:your desired anchor text here] in your caption.

Why do you do this? This promotes your video within YouTube and in Google search – so if people don’t find your article or your site, they might still find your video. Just another way to get noticed!

Take your article marketing strategy to the next level with video. Don’t be scared. This technique is really easy to use once you get the hang of it. Start practicing and leveraging this technique as soon as you can.

Get started with your article marketing today at Unique Article Wizard!

For more free marketing advice, visit the marketing experts at Internet marketing expert at http://www.MarketingScoop.com.

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When I started with pay per click advertising, I struggled a great deal. Either I got tons of traffic and no sales or little traffic and no sales. Over time, with the proper tracking, I learned which bidding strategies improved my quality score and click through rates. Once I was driving traffic, the key was to improve conversions.

Improving conversions is not an easy task. Again, the only time I started seeing success was once I began testing – much like I did for years with my direct marketing efforts. The testing was time consuming and tedious. I would only change one element at a time and let it run for 2 -3 weeks before I could draw a conclusion.

The good news however is that once you make these distinctions: choosing the right keywords, finding your top performing ads, and optimizing your landing pages, you’re basically on auto-pilot. So if you’re struggling with PPC, just hand in there. I recommend that you break down the task of PPC marketing into small steps and attempt to make progress one stage at a time.

Best of luck with your PPC. Whatever you do, don’t get discouraged simply stay the course!

For more free marketing advice, visit the marketing experts at Internet marketing expert at http://www.MarketingScoop.com.

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Martin Heller published his review of FileMaker Version 10 in yesterday’s InfoWorld, and we’re more than pleased that he mentioned Alpha Five as a smart alternative to FileMaker. Martin pointed out:

Alpha Five is a desktop database with strong RAD (Rapid Application Development) tools, Web and AJAX support, enterprise-level SQL support, and lower pricing than FileMaker. The Alpha Five programming capabilities are heartier than those in Access and much more powerful than those in FileMaker, yet many Alpha Five applications can be built using its menus and dialogs without ever writing a line of code.

Customer testimonial: Alpha Five Version 9
I recently received an e-mail from a customer whose experience I think would make for a great A5 case study. I’ve asked her if we can include her story on our case studies page.

In the meantime, I wanted to share her e-mail with you here, as part of our ongoing customer testimonial series. I’ve redacted any personal or company information, since she hasn’t yet given us approval to write a formal case study.

But her note to me documents how Alpha Five, a professional development tool, remains accessible to any person or business with basic computer skills on tap. Here’s what she wrote, word for word. Again, only her name and company name have been edited out.

… As for A5V9 … all I can say is that I cannot live without it!!! My database is so simple compared to some of the extraordinary examples you have posted on your site, yet I cannot imagine at least having what we have today! I’ve been with A5 since 1996 and it has saved us time and time again. We’ve been faced with many challenges as our IT Dept does not support the software and unfortunately I am not well-versed in their area. However, we are still here, alive and kicking. A few years back we were being forced to end our relationship with our “band-aid” database (as our A5 was called) and integrate ourselves to this new robust system. Lucky for us that we decided to continue using our “band-aid” (although unknown to the rest of the org) because the new “robust” system was nothing but head-aches and it did not meet our needs. We were once again granted the right to continue using our database for our program tracking purposes. OK, the point being that it has been the tool that has allowed our team to be successful in handling the high volume of programming that we process each day. Thanks …

… Have a lovely evening and thanks for what you have continued to do for us through Alpha Five.

There you have it, in her own words. If you have a great Alpha Five story to tell, send it to me at Richard@AlphaSoftware.com.

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ABC News

Mac mini Margins, Not So Mini
BusinessWeek
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Pakistan attack focuses attention on terrorism – ABC Online

ABC News

Pakistan attack focuses attention on terrorism
ABC Online
MARK COLVIN: In Pakistan, the gunmen who mounted an attack on Sri Lanka's cricket team in Lahore are still at large. The Pakistan Government says the attack that killed eight people has plunged the country into a 'state of war'.
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Senators push to boost FDA food safety system – San Francisco Chronicle

HealthKnowItAll

Senators push to boost FDA food safety system
San Francisco Chronicle
Democratic and Republican senators got behind comprehensive legislation Tuesday to increase food inspection and oversight in the wake of a national scandal over salmonella-tainted peanut products.
Bill would bolster food inspection Atlanta Journal Constitution

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Desert Sands Unified to send 136 layoff warnings – The Desert Sun

Los Angeles Times

Desert Sands Unified to send 136 layoff warnings
The Desert Sun
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