Alpha Five Version 10: Afforable, real-time global data management
August 18, 2009
Alpha Five Version 10: Afforable, real-time global data management
One of our Alpha experts and Version 10 demo users, Peter Conway, put together some pretty incredible sample development pages he recently created in Alpha Five Version 10, without using programming skills in Java, AJAX, or any other complicated language or procedure.
In Peter’s words, “Alpha Five Version 10’s seamless use of Ajax is remarkable. So much so, I have stopped developing in V9 and have started the planning process to move all applications to the environment, these video’s will show why. V10 is truly an awakening of what is possible, now — no longer do we see a grids as data, numbers managers, V10 provides a real time graphical experience in both development and daily use that is remarkable for a database, based product, V10 is going to change everything.”
Take a look at the pages Peter created to get a small idea of the possibilities.
And here’s a final sample that shows the quick row expander being used.
Beautiful work, Peter! We look forward to seeing more.
Off the dole – and back into WINZNational
August 13, 2009
Off the dole – and back into WINZ
National is recruiting staff off the benefit and into case management because too many people are becoming unemployed. Of the extra 300 staff, 206 are to be focussed on “finding jobs” and the rest are going to be answering phones. Could that mean they are going to be case managers or work brokers. Because case managers are not focused on finding people jobs, they are focused on paying people money.
Last year there was hardly one work broker per WINZ Office. And those answering phones merely put people through to answerphones or make appointments for case managers. Ever tried to ring a case manager that actually picks up the phone? Case managers have appointments wall to wall every day. They are over-worked, under-trained, over-stressed and under-valued.
But most of those who are employed will not be focusing on finding jobs, as the media claims. They will be focusing on putting people into short term courses and the like – and some will be irrelevant courses that most beneficiaries will not want to go on, and will not benefit from.
CDC H1N1 Flu Swine Fever Pig Flu
July 13, 2009
CDC H1N1 Flu Swine Fever Pig Flu
CDC H1N1 Flu | CDC H1N1 Flu Update: U.S. Human Cases of H1N1 Flu Infection
So the latest is….. no surprise that the pig producing state of Illinois ((producing over 8 Million pigs per year) is winning the league tables for confirmed cases of Swine flu (H1N1 flu)
Illinois now have 122 cases compared with New York’s 97 cases.
The pig industry is keen to play down the risks and say there is “no health risk from eating Pork” but meanwhile 3,000 pigs have died in mysterious fires in factory pig farms since the Pig Flu outbreak (Illinois Pig Farm Fires)
The word from the Pharmaceutical Industry is that we should be fairly safe for the summer the big dangers will be in the fall / Autumn 2009 when it’s thought the virus could mutate again and we could be in serious trouble.
London Nutritionist Yvonne Bishop-Weston says ” Make an appointment with a qualified Nutritionist for a full check up, tests, and then optimise your health and particularly your immune system so you have a fighting chance this winter. Particularly if you are at all stressed as adrenal stress uses up vast amounts of nutrients than can leave various functions in your body compromised”
Foods for Life Nutritionists can provide you with a personal emergency health management strategy to reduce risks should you have to travel and be in high risk situations.
Meanwhile National Vegetarian Week campainers are suggesting a Star Trek Diet is the best way to protect against Swine Flu
Why it happened: The Foreshore and Seabed Act
July 4, 2009
Why it happened: The Foreshore and Seabed Act and subsequent ministerial review
Well I’ve still to finish reading the ministerial review of the Foreshore and Seabed Act 2004. But what is lost on many is how the Act and the subsequent review occurred and it’s relevance to Labour being turfed out of office in 2008.
Firstly, the Foreshore and Seabed Act is not just about the Treaty of Waitangi, although Treaty principles and Articles were breached. It is more about the doctrine of Aboriginal Title.In a nutshell, this is simply is that indigenous peoples have some form of property rights, which are not affected by a transfer or acquisition of sovereignty. Such property rights are recognised by Article II of the Treaty of Waitangi. So when people say that the Foreshore and Seabed Act breached Article II of the Treaty (it breached Article III as well), that is reflected in the doctrine of Aboriginal Title.
Coastal marine areas were subject to this Aboriginal or customary title unless it could clearly be shown that it had been extinguished. Prior to the Ngāti Apa case that eventually led to the Foreshore and Seabed Act, Government policy was that Māori customary title had indeed been extinguished, whereas Māori asserted their ownership from first contact
The whole litigation started back in the mid 1990’s. The Marlborough District Council refused to give Ngāti Apa a mussel-farming licence to farm in their traditional area. The iwi eventually appealed through the courts, which ruled against a contention that statutes affecting the foreshore and seabed extinguished Māori customary title.
The Te Ture Whenua Maori Act 1993 gave the Māori Land Court jurisdiction to determine whether the foreshore and seabed was Māori customary land. The Court of Appeal in Ngati Apa said it could determine title, which led the Government to claim that Maori could take over the beaches to the exclusion of everyone else. However, rather than let that process run its course [and it is most unlikely that the Maori Land Court would have declared large areas of the foreshore be turned into freehold land, anyway] the government kneejerked, deciding to legislate to nationalise property rights to public areas of the foreshore and seabed just four days after the decision.It intended to deny Maori the right to explore their common-law property rights in court – supposedly indissoluable rights.
The Waitangi Tribunal found the Crown, in choosing to legislate, seriously breached the principles of the Treaty by failing to respect tino rangatiratanga, partnership, active protection.But as the Government was concerned that huge areas of the foreshore and seabed would be in private ownership, it decided that allowing public access to the beaches would be better even if the Treaty is breached in the process. In reality, the worst case scenario is that a small number of iwi may have successfully tested their claim to customary title in court.
Instead of amending the Te Ture Whenua Māori Act and the Resource Management Act, it incorporated other changes to those Acts into the Foreshore and Seabed legislation – despite select committee disagreement. The Act ignored the doctrine of Aboriginal Title as it failed to properly balance customary and public interests. It denied Māori options to pursue due legal process. It was discriminatory agains Maori. Note: Don Brash was not the National Party leader at that time.
The Maori Party was formed in the backlash of this Act. The ministerial review was part of the agreement between the Maori Party and National. The issue in the review was essentially whether the government unjustly expropriated Māori customary interests in the foreshore and seabed by vesting it public areas in the Crown, and by imposing restrictions on recognition of customary interest. It found that the government did just that and recommended the Act be repealed.
We have the Maori seats to thank for this review as without them, the Maori Party would never have been formed and the ministerial review would not have occurred. We can also thank the Marlborough District Council for a National Government, as without its decision, subsequent events leading to the formation and rise of the Maori Party would also not have occurred,and we’d probably have a Labour-led Government with Labour holding most of the Maori seats.
Chris Knox II
For those who want to keep up with progress on musician Chris Knox, who suffered a stroke last week, there a blog set up here.
Bibliometrics and Citation Analysis: From the Science Citation Index to Cybermetrics
May 24, 2009
Bibliometrics and Citation Analysis: From the Science Citation Index to Cybermetrics 
Bibliometrics and Citation Analysis: From the Science Citation Index to Cybermetrics / Nicola De Bellis / Scarecrow Press / March 2009 / 450 pp. / ISBN: 0-8108-6713-3 ; ISBN-13: 978-0-8108-6713-0 / $ 55 / Paper
DESCRIPTION
Since citation indexes came into the limelight during the mid-1960s, citation networks have become increasingly important for many different research fields. The book begins by investigating the empirical, philosophical, and mathematical foundations of bibliometrics, including its beginnings with the Science Citation Index, the theoretical framework behind it, and its mathematical underpinnings. It then examines the application of bibliometrics and citation analysis in the sciences and science studies, especially the sociology of science and science policy. Finally it provides a view of the future of bibliometrics, exploring in detail the ongoing extension of bibliometric methods to the structure and dynamics of the World Wide Web.
This book gives newcomers to the field of bibliometrics an accessible entry point to an entire research tradition otherwise scattered through a vast amount of journal literature. At the same time, it brings to the forefront the cross-disciplinary linkages between the various fields (sociology, philosophy, mathematics, politics) that intersect at the crossroads of citation analysis. Because of its discursive and interdisciplinary approach, the book is useful to those in every area of scholarship involved in the quantitative analysis of information exchanges, but also to science historians and general readers who simply wish to familiarize themselves with an important, albeit increasingly complex area of information science.
Signs Of Epistemic Disruption: Transformations In The Knowledge System Of The Academic Journal
This article is an overview of the current state of scholarly journals, not (just) as an activity to be described in terms if its changing processes, but more fundamentally as a pivotal point in a broader knowledge system.
After locating journals in what we term the process of knowledge design, the article goes on to discuss some of the deeply disruptive aspects of the contemporary moment, which not only portend potential transformations in the form of the journal, but possibly also the knowledge systems that the journal in its heritage forms has supported.
These disruptive forces are represented by changing technological, economic, distributional, geographic, interdisciplinary and social relations to knowledge.
The article goes on to examine three specific breaking points. The first breaking point is in business models—the unsustainable costs and inefficiencies of traditional commercial publishing, the rise of open access and the challenge of developing sustainable publishing models. The second potential breaking point is the credibility of the peer review system: its accountability, its textual practices, the validity of its measures and its exclusionary network effects. The third breaking point is post-publication evaluation, centred primarily around citation or impact analysis.
We argue that the prevailing system of impact analysis is deeply flawed. Its validity as a measure of knowledge is questionable, in which citation counts are conflated with the contribution made to knowledge, quantity is valued over quality, popularity is taken as a proxy for intellectual quality, impact is mostly measured on a short timeframe, ‘impact factors’ are aggregated for journals or departments in a way that lessens their validity further, there is a bias for and against certain article types, there are exclusionary network effects and there are accessibility distortions.
Add to this reliability defects—the types of citation counted as well as counting failures and distortions—and clearly the citation analysis system is in urgent need of renewal.
The article ends with suggestions towards the transformation of the academic journal and the creation of new knowledge systems: sustainable publishing models, frameworks for guardianship of intellectual property, criterion-referenced peer review, greater reflexivity in the review process, incremental knowledge refinement, more widely distributed sites of knowledge production and inclusive knowledge cultures, new types of scholarly text and more reliable use metrics.
Source And Full Text Available At
[http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2309/2163]
Southwest Airlines expects Q2 revenue softness – Reuters
May 20, 2009
Southwest Airlines expects Q2 revenue softness – Reuters Southwest Airlines expects Q2 revenue softness
Crain's Chicago Business
Reuters
NEW YORK, May 20 (Reuters) – The large drop in Southwest Airlines (LUV.N) fuel bill in the second quarter has been offset by an "almost dollar-for-dollar" decline in revenue, the airline's chief executive told investors on Wednesday.
Southwest Air Sees 'Soft' May Revenue
Southwest Airlines to enter Milwaukee market
US pension agency has record deficit – Reuters US pension agency has record deficit
Herald de Paris
Reuters
By Kim Dixon WASHINGTON (Reuters) – The US agency that insures traditional corporate pensions posted a record $33.5 billion deficit for the first half of fiscal 2009 and sees substantial underfunding in plans by automakers, airlines and some other …
Trouble for federal agency that backs 44 million pensions
Congress eyes tough rules to oversee pensions
Dad of boy resisting chemo: He's left the country – Minneapolis Star Tribune Dad of boy resisting chemo: He's left the country
CTV British Columbia
Minneapolis Star Tribune
SLEEPY EYE, MINN. — The father of Daniel Hauser said today he believes his son and his wife have left the country, but won't say where he thinks they have gone to keep out of reach of authorities.
Warrant issued for Hauser's mother
Boy who refuses cancer treatment flees with mother
University of Maine || Promotion and Tenure Guidelines || Promotion and Tenure Guidelines | Version 3.0
May 17, 2009
University of Maine || Promotion and Tenure Guidelines || Promotion and Tenure Guidelines | Version 3.0
New Media Department, University of Maine
Promotion and Tenure Guidelines
Addendum: Criteria by Category
Version 3.0
ABSTRACT: This document provides concrete guidance for evaluating faculty in the University of Maine’s New Media Department. The outline follows the official University of Maine template for promotion and tenure activity reports, citing examples of the kinds of new media accomplishments that qualify for each category. Because of the rapid pace of innovation in electronic formats, this list must remain partial, since it is impossible to predict what new recognition mechanisms may be relevant a few years from now.
[snip]
II. RESEARCH AND SCHOLARLY ACTIVITIES
Good collaborators are critical to thriving research ecosystems. Candidates are encouraged to list any collaborative roles they have played in publications and other activities, such as conceptual architect, approach designer, release engineer, or matchmaker (eg, introducing two other researchers whose collaboration results in a publication). Each new media department may choose to weight these various roles according to its own priorities.
A. Publications
1. Books/Monographs:
Networked or rich-media publications such as extended blogs, DVDs, or CD-ROMS should be included if they constitute a sustained investigation of a particular topic.
2. Refereed Journal Articles:
In a new media context, a “closed peer-review” article includes invited contributions to edited print journals and networked journals. The format of these contributions may go beyond the form of a written essay to include podcasts, videoblogs, and other forms of archival media.
An “open peer-review” article includes contributions to self-policing publication networks, where the quality or relevance of contributions are subject to community debate and evaluation.
3. Chapters of Books/Monographs (please indicate if invited or juried):
Essays or chapters in edited volumes are more important in new media than the sciences, for these edited volumes establish standards for discourse in emergent subdisciplines of new media.
This category should also include invited contributions to edited, single-issue networked publications.
4. Edited Volumes:
This category includes coordinating or managing a multi-user discussion list, whether accessible via email or Web.
This category also includes the conception, design, engineering, and/or editing of organized media collections, including film festivals , networked databases , and publications.
5. Technical Reports/Book Reviews:
This category includes networked reports and reviews.
6. Other Publications (e.g. editorials, working papers, etc.):
This category includes essays published to email lists, including all contributions to discussions sparked by the publication of that essay.
B. Creative Activities, Exhibitions, and Performance Related Activities (please indicate whether regional, international, national, solo, group, invited or juried):
1. Exhibitions:
This category includes networked exhibitions hosted by brick-and-mortar institutions or independent organizations , and can include online exhibitions as well as physical installations.
a Participating
b. Curated
2. Performance Related Activities:
This category includes political design, social software, and interactive performance.
3. Creative Writing and Poetry:
This category includes literature in all its forms, both analogue and digital, in print or online.
C. Professional Presentations and Posters (please indicate if regional, national, or international):
1. Conferences and Discussions organized
Researchers in new media at this point in its development are actively filling in gaps in the awareness of new media’s own history, a critical vocabulary, and other intellectual frameworks already in place in other fields. The new media program recognizes the value that organizing private and public events have for the field as a whole and, when local, for our students.
2. Presentations
As studies of new media have argued, presenting research at prestigious conferences can be more important than publishing it.
While there is no substitute for in-person gatherings, teleconferences are gradually becoming an important venue for conference presentations, though they vary in degree of formality and organization.
[snip]
IV. SPECIAL RECOGNITION/AWARDS/HONORS RECEIVED
A. Press
Given the limitations of publishing new media research in academic journals, recognition from the press in the form of articles or interviews about a researcher’s work can be a valuable indicator of influence.
1. Print and broadcast press
This category includes outside sources such as general-interest newspapers, radio or TV spots, and specialized journals or magazines.
2. Electronic press
This category includes articles in online journals as well as blogs,
B. Citations
Only general citations go here; citations to document the relevance and achievement of specific projects should accompany the entries on that research above.
1. Print citations
Although they are not as timely as electronic citations, citations in books on new media can suggest a measure of a researcher’s influence and relevance to the field.
2. Electronic citations
One measure of influence in academia can be suggested by citations in other university syllabi. (See the breakdown in PART 3.)
[http://newmedia.umaine.edu/interarchive/promotion_tenure_redefinitions.html]
Bibliometrics and Citation Analysis: From the Science Citation Index to Cybermetrics Bibliometrics and Citation Analysis: From the Science Citation Index to Cybermetrics / Nicola De Bellis / Scarecrow Press / March 2009 / 450 pp. / ISBN: 0-8108-6713-3 ; ISBN-13: 978-0-8108-6713-0 / $ 55 / Paper
DESCRIPTION
Since citation indexes came into the limelight during the mid-1960s, citation networks have become increasingly important for many different research fields. The book begins by investigating the empirical, philosophical, and mathematical foundations of bibliometrics, including its beginnings with the Science Citation Index, the theoretical framework behind it, and its mathematical underpinnings. It then examines the application of bibliometrics and citation analysis in the sciences and science studies, especially the sociology of science and science policy. Finally it provides a view of the future of bibliometrics, exploring in detail the ongoing extension of bibliometric methods to the structure and dynamics of the World Wide Web.
This book gives newcomers to the field of bibliometrics an accessible entry point to an entire research tradition otherwise scattered through a vast amount of journal literature. At the same time, it brings to the forefront the cross-disciplinary linkages between the various fields (sociology, philosophy, mathematics, politics) that intersect at the crossroads of citation analysis. Because of its discursive and interdisciplinary approach, the book is useful to those in every area of scholarship involved in the quantitative analysis of information exchanges, but also to science historians and general readers who simply wish to familiarize themselves with an important, albeit increasingly complex area of information science.
Yao out for remainder of postseason – The Associated Press
May 9, 2009
Yao out for remainder of postseason – The Associated Press Yao out for remainder of postseason
Orlando Sentinel
The Associated Press
HOUSTON (AP) – Yao Ming will miss the rest of the playoffs because of a broken left foot. The Houston center limped off the court late in the Los Angeles Lakers' 108-94 victory over the Rockets on Friday night.
Artest says center will be ready, but Rockets prepared to play …
Yao Ming done for season with fractured foot
TAKE-A-LOOK-US banks seek $75 bln; Europe peers' bad debts soar – Reuters TAKE-A-LOOK-US banks seek $75 bln; Europe peers' bad debts soar
BBC News
Reuters
Morgan Stanley and Wells Fargo sold more than $15 billion of shares and bonds, as the two companies rushed to the head of the line of banks looking to raise funds following government stress tests.
Improving markets helped banks pass stress test
Banks Won Concessions on Tests
NASA set for dramatic shuttle rescue – msnbc.com NASA set for dramatic shuttle rescue
Telegraph.co.uk
msnbc.com
By James Oberg HOUSTON – As NASA prepares for its final service call to the Hubble Space Telescope, it's also preparing for something never attempted in the history of the shuttle program: a rescue operation so dramatic that Hollywood would be …
NASA rescue mission aims to revive Hubble
Counting Down to the Hubble Rescue
4th case of A/H1N1 flu confirmed in Japan – Xinhua 4th case of A/H1N1 flu confirmed in Japan
Aljazeera.net
Xinhua
TOKYO, May 10 (Xinhua) — The health ministry said Sunday that another Osaka student has been infected with A/H1N1 flu, bringing to four the confirmed cases of the new strain of influenza in Japan.
Flu kills Canadian, first cases in Japan, Australia
H1N1 spreads from Ontario to Japan
NFAIS Event: Social Media and the Future of Scholarly Communication / May 1 2009
May 6, 2009
NFAIS Event: Social Media and the Future of Scholarly Communication / May 1 2009 
Social Media and the Future of Scholarly Communication
Lyrasis Office / May 1 2009 / Philadelphia, PA
Before the invention of the printing press, scholarly communication was primarily facilitated through social dialog within local special interest groups. It was an interactive, dynamic process, with lively debates and immediate feedback. With the advent of books and journals, access to scholarly information became much broader geographically, but the communication process became less social, less immediate, and more static in nature.
Not so today! Information technology, the Web, and the introduction of social media have not only broadened the geographic scope of scholarly communication beyond that of the print environment, but have re-introduced social dialog and immediate feedback into the scholarly communication process on a global scale.
Scholars worldwide are embracing this change. But the organizations that have been primarily responsible for managing the flow of scholarly communication for the past three hundred plus years publishers, abstracting and indexing services, and librarians have not, for the most part, discovered how to interject their function and adapt their processes to the newly-emerging conversational communication process.
This meeting will provide a glimpse at how social media are beginning to transform the scholarly communication process and how content providers and librarians are using social media to meet the needs and expectations of 21st century scholars.
8:30am – 9:00am / Registration ; Coffee
9:00am – 9:15am: / Welcome ; Opening Remarks
Bonnie Lawlor, NFAIS Executive Director
Moderator: Maureen Kelly, Consultant, Content Kinetics
9:15am – 9:45am
Overview: Acceptance and Use of Social Media in Scholarly Communication
This session will provide an overview on how social media enhances the ability of researchers and scholars to collaborate successfully in global working environments. By facilitating the viral dissemination and awareness of available content and discussion participation, social media promises to heighten both use and visibility of authoritative material.
Steve Paxhia, author of the Gilbane research report, Collaboration and the Enterprise, will offer his perspective on the applicability of social media tools and networks to high-quality content such as scholarly articles, research data, etc.
Steve Paxhia, Lead Analyst, Publishing Strategy & Technology Practice,The Gilbane Group
9:45am – 10:45am
Content-Rich Scholarly Social Networks
This session will highlight two new content-rich social networks that not only facilitate the scholarly communication process, but that also provide a wealth of authoritative content for researchers around the globe.
Jeff Boily, CEO, BioWizard / Lettie Conrad, Online Publishing/Product Manager, Sage Publications, Inc.
10:45am – 11:00am / Break and Networking Opportunity
11:00am – 12:00pm
The Use of Social Media by Publishers and Scholarly Societies
This session will highlight how innovative publishers and scholarly societies are actively using social media and social networks to enhance their readership and to increase the value of Society membership. They will discuss what they are doing and why, the results to date, the impact on their traditional publishing and society activities, and plans for future expansion, if any.
John Sullivan, Chief Information Officer, the American Chemical Society / Jason Wilde, Publisher, Physical Sciences, Nature Publishing Group
12:00pm – 1:00pm / Lunch
1:00pm – 2:00pm
Technology Resources for Building Social Networks and Incorporating Social Media
This session will provide an overview of what technology resources are available – not only to build social networks and incorporate social media into your organizations products and services, but also maximize the access and use of the content that will ultimately be created.
Dr. Bay Arinze, Professor of Management Information Systems, Drexel University and Founder and Senior Editor of MyNetResearch / Reynolds Guida, Director, Product Development, Thomson Reuters, Scientific and Healthcare Unit
2:00pm – 3:00pm
Social Media in the Library Environment
In this session and academic and public librarian will discuss how they are incorporating social media and social networks within their library in order to support faculty, students, and library patrons in general. They will discuss the media that are being used, the services that are being offered, the impact of theses services to date, and any plans, if any, for expanding the use of social media in the future.
Jill Hurst-Wahl, Instructor, School of Information Studies, Syracuse University / Wayne Hay, IT Manager, Westchester Library System, New York
3:00pm – 3:15pm / Break and Networking Opportunity
3:15pm – 3:45pm
Challenges to Adopting Social Media
There are many challenges to adopting social media. Technology is one, but equal hurdles are offered by an organization’s culture, legal issues surrounding privacy, content ownership, etc. This session will provide an overview of the barriers to adopting social media and user-generated content from an expert who has been responsible for helping organizations do just that.
Jay Datema, Founder, Bookism.org
3:45pm – 4:15pm
Closing Keynote: Social Media and the Future of Scholarly Communication
This session will provide a glimpse of the future of scholarly communication as shaped by social networks, new social media and other disruptive technologies that are changing how we create, use and access scholarly communication.
Darin McBeath, Director of Disruptive Technologies, Elsevier
4:15pm – 4:30pm / Discussion and Wrap-Up
Source
[http://www.nfais.org/events/event_details.cfm?id=55]
Registration [After April 10, 2009]
NFAIS Members / $345 ; PALINET Members / $365 ; Non-members / $395
[http://www.nfais.org/SocialMedia_RegForm.doc]
Thanks To Marydee Ojala / Editor, ONLINE: Exploring Technology & Resources For Information Professionals / For The Reminder !!!
The Wiki: An Environment For Scholarly Conversation and Publishing
A “wiki is a … collaborative space … because of its total freedom, ease of access, and use, [and] simple and uniform navigational conventions … .” “[It] … is also a way to organize and cross-link knowledge …” Ward Cunningham, Father of The Wiki (Leuf and Cunningham, 2001, 16). Most wikis provide the user with a set of navigation or utility tools such as the ability to create and edit a page, view recently changed pages, and rollback to previous page versions. In addition, many wikis include a discussion forum for proposed page changes.
Among its many perceived benefits are its potential for facilitating a more creative environment and expanding knowledgebase, and a significant ability to harness the power of diverse point-of-views in creating collaborative works.
In this presentation, we will speculate on the Wiki as a digital environment that not only supports current scholarly practices, but more importantly, offers a framework for their enhancement and transformation.
[http://www.public.iastate.edu/~gerrymck/Science21StCentury2008.ppt]
A/V For Presentation Available
Windows Presentation, Windows Video File, Flash Presentation, MP3, PDF
>>[http://pirsa.org/08090056/]< <
*****
BTW: May I Recommend A Most Excellent Bed & BreakfastIf/When You Visit Waterloo
Sugar Bush Guest House B&B
[http://www.sugarbushguesthouse.com/]
BTW-2: The Wiki: An Environment for Scholarly Conversation and Publishing is based upon
“Wikis: Disruptive Technologies for Dynamic Possibilities” PowerPoint presentation delivered at Digital Libraries à la Carte: Choices for the Future, Tilburg University, The Netherlands, August 23, 2005
[http://www.public.iastate.edu/~gerrymck/TICER2005.ppt]
(accessed 21 September 2008)
Lead Scoring Takes Your Marketing To The Next Level
May 6, 2009
Lead Scoring Takes Your Marketing To The Next Level
In today’s difficult economic times, generating more leads for your business is essential for survival. I’ve consulted with a large number of businesses who struggle to do more with less and nothing could be more essential when it comes to website traffic and leads.
The good news is that online marketing has become incredibly sophisticated, allowing small to large businesses to identify true opportunities that can generate sustainable revenue. Tools such as demand generation and lead scoring help companies focus on prospects with the greatest chance of conversion.
Using lead scoring tools and identifying segments for growth enables marketers to execute, automate, track, and analyze online lead generation campaigns. This boosts revenues through increased sales efficiency and shortened sales cycles. Vitally important given the current climate we’re facing and something that is rarely implemented by even the top marketing professionals.
In my opinion, if you’re not engaged in lead management, scoring, or prioritization, you still have a significant opportunity to grow your business – even now. Start researching the different ways you can improve the effectiveness of your marketing and learn more effective ways to find those prospects with the highest probability of conversion.
One of the quickest means of success is by focusing on both lead generation and lead scoring. In combination, finding the “right” leads, evaluating them in real time, and putting follow up processes into play can be your formula for success. The fact is that the more you learn about your lead flow and the type of prospects that convert, the more effective your marketing spend can be.
After learning more about these marketing concepts, start reaching out and finding vendors who can both educate you about making improvements in your marketing systems as well as provide affordable tools that can take your business to the next level.
I personally recommend Manticore Technology for demand generation and lead scoring tools. Alternatively, you can work with your existing vendors to learn more about these marketing disciplines.
