MarketingScoop Offers High Demand SEO Training
August 14, 2009
MarketingScoop Offers High Demand SEO Training
Hello all you Marketing Mavens out there… just a quick announcement that may be of interest to those seeing SEO training for small to large groups.
Today it was announced that MarketingScoop.com, a leading provider of free Interment marketing tools, information, and resources is now offering SEO training for small and medium-sized businesses.
“Anyone can Learn SEO with the help of leading SEO experts and proven techniques that have helped dozens of companies achieve #1 Google rankings,” according to Michael Fleischner, the company’s founder and President. “I’ve been working with web sites seeking top search rankings for more than 5 years. Each of the sites has dramatically improved results by applying the right SEO techniques.”
Improving search engine rankings seems to dominate the attention of small to medium sized companies who can’t afford the high price of pay-per-click advertising. As a result, more time is being spent on SEO and learning how to improve organic results versus incurring the ongoing expense of Internet marketing that produces marginal results.
Today’s most popular search engine, Google, accounts for more than 67 percent of all online searches. Companies are optimizing their web sites for Google and seeking resources to do so. SEO consultants can offer theoretical advice that may or may not get implemented. Customized training programs provide businesses with detailed guidance on achieving their search engine optimization goals.
MarketingScoop’s SEO training is available in 1-day or 2-day sessions and is reasonably priced. In this program, students learn a step-by-step process for increasing search engine result placements for any web site or blog; techniques for improving on page optimization, and special techniques for increasing the number of in-bound links to enhance overall site value. These factors improve ranking for any keyword or keyword phrase, generating more organic traffic and lowering online marketing costs.
As more web sites place emphasis on improving the natural search results, demand for SEO training continues to grow. As more companies invest to learn SEO, MarketingScoop continues to expand their offering and provide world-class content, tools, and resources for Internet marketing success. To learn SEO and more about MarketingScoop’s SEO training, visit MarketingScoop.com.
Gates: No Troop Request In Afghanistan Review – Washington Post
August 13, 2009
Gates: No Troop Request In Afghanistan Review – Washington Post
 ABC News |
Gates: No Troop Request In Afghanistan Review
Washington Post The US commander in Afghanistan will not make a specific request for more troops when he submits a review of the situation there in the coming weeks, Defense Secretary Robert M. Gates said Thursday. Instead, Gen. … Afghanistan report won't include US troop request, Gates says U.S. Seeds New Crops to Supplant Afghan Poppies US in Afghanistan for 'a few years' |
UN expresses concern about Suu Kyi – CNN
 Telegraph.co.uk |
UN expresses concern about Suu Kyi
CNN (CNN) — The United Nations Security Council on Thursday expressed "serious concern" over the conviction of Myanmar pro-democracy leader Aung San Suu Kyi while the European Union adopted additional sanctions against the nation. … Sen. Webb to Visit Burma in Wake of American's Arrest UN Calls for Reconciliation in Myanmar; US Senator on Visit UN fails to agree tough response to Suu Kyi verdict |
Air controller with link to crash in NY suspended – Reuters
 Straits Times |
Air controller with link to crash in NY suspended
Reuters WASHINGTON (Reuters) – The air controller who handled a small plane before it collided with a helicopter over New York's Hudson River was suspended for allegedly violating procedures, but aviation officials said on Thursday they did not believe his … Controllers Suspended in Air Crash 2 Air Traffic Workers Suspended in Inquiry on Hudson River Crash FAA: 2 employees investigated in midair collision |
Vick finally finds taker, signs two-year deal to join Eagles – USA Today
 Globe and Mail |
Vick finally finds taker, signs two-year deal to join Eagles
USA Today By Matthew Emmons, US Presswire By Nate Davis, USA TODAY Michael Vick, who spent 18 months in federal prison on dogfighting charges, returned to the NFL on Thursday, signing a two-year contract with the Philadelphia Eagles. The Eagles did not disclose … Disgraced Vick Gets "Second Chance", Signs With Eagles Vick lands with Eagles Eagles, Vick a near-perfect match |
At Mexico summit, Obama says immigration reform will have to wait – Los Angeles Times
August 11, 2009
At Mexico summit, Obama says immigration reform will have to wait – Los Angeles Times
 BBC News |
At Mexico summit, Obama says immigration reform will have to wait
Los Angeles Times Canadian Prime Minister Stephen Harper, left, Mexican President Felipe Calderon and President Obama in Guadalajara. The president, noting he has 'a pretty big stack of bills' to deal with, says pushing through a bill to overhaul immigration is unlikely … Mexican police foil drug cartel plot to kill president North American Leaders Pledge Action on Swine Flu, Economy, Security N American nations vow to strengthen cooperation |
Expert warned officials of crowded Calif. prison – The Associated Press
 Washington Post |
Expert warned officials of crowded Calif. prison
The Associated Press SANTA ANA, Calif. — A weekend riot at an overcrowded California prison that injured 175 has come at a critical time for the state's prisons. Next week, lawmakers begin deciding how to cut $1.2 billion from the corrections budget, and will also consider … Prison Riots Dormitory burns down in Chino prison riot Crowded cells, racial tensions stoke California prison riot |
Congress drops plan to spend $550 million on new jets – Reuters
 CBS News |
Congress drops plan to spend $550 million on new jets
Reuters WASHINGTON (Reuters) – US House leaders have dropped plans to spend $550 million in the Air Force budget on passenger jets used by lawmakers and senior government officials, officials said on Monday. The House of Representatives reversed the move to … Congress Retreats Over Jet Purchase House leaders drop their plans to buy fancy jets OUR VIEW: Find a cheap flight, Congress |
Hudson air corridor among most challenging in US – The Associated Press
 guardian.co.uk |
Hudson air corridor among most challenging in US
The Associated Press WASHINGTON — Small-plane and helicopter pilots traverse the Grand Canyon, skirt the rims of Hawaiian volcanos, and soar along crowded urban skyways that are sometimes literally under the radar, relying mostly on their eyes to guide them. … Officials Demand Tighter Control, or Even a Ban, of Hudson Air Traffic Tragic Hudson air crash demands full investigation, not rash action Pilot in New York Crash Failed to Reach Controller |
No jobs, no insurance: hard times for young adults – Forbes
July 21, 2009
No jobs, no insurance: hard times for young adults – Forbes
Emily Weinstein graduated from college into an economic meltdown, and as a self-employed jewelry maker she’ll be lucky to bring in $16,000 this year. Heath insurance is out of reach, so she avoids thinking about what would happen if she got sick, was hurt in a traffic accident or was severely burned
Treasurys jump as Bernanke eases inflation fears – Boston Globe
NEW YORK— Treasurys reversed early losses and moved sharply higher for a second day in a row Tuesday as investors took comfort in remarks from Federal Reserve Chairman Ben Bernanke that inflation will remain low. In his semiannual address to Congress, Bernanke assured investors and members of the
Partial solar eclipse has started in India – Newsday
TAREGNA, India (AP) — A partial solar eclipse has started in India, seen first in the eastern city of Gauhati. But most other parts of the country remain under thick cloud cover Wednesday to the disappointment of millions who have gathered outside to watch the longest solar eclipse of the 21st
ESPN’s Erin Andrews secretly videotaped nude in hotel – Arizona Daily Star
HARTFORD, Conn.— ESPN reporter Erin Andrews was secretly videotaped in the nude while she was alone in a hotel room, and the video was posted on the Internet, her attorney said. The blurry, five-minute video shows Andrews standing in front of a hotel room mirror. It’s unknown when or where it
PPC… Can It Enhance Your SEO?
June 29, 2009
PPC… Can It Enhance Your SEO?
Can pay per click marketing really work in tandem with SEO? I have found that the most successful SEO campaigns were born from PPC results. What do I mean? Read on…
Just a like a company’s house list, the information they gather from their own PPC campaigns can provide a significant boost to the effectiveness of their search engine optimization efforts. The key is to know what information you’re looking for and how to use it to generate qualified visitors to your website.
Qualified visitors are those that have a higher degree of interest in your products or services and a greater likelihood of purchasing your products. I’ve often seen websites that have reduced their traffic while significantly improving conversion rates. The result is lower costs related to traffic acquisition and higher revenue. With more revenue and less expense, margins reach a new level of success.
The concept that I teach in SEO training is the most effective way to combine pay-per-click advertising with search engine optimization is to focus on conversions. What keywords have you promoted through pay per click advertising that led to conversions? If you’ve been running PPC for a while and you are still unsure, then consider expanding your analytic coding to include Google conversion tracking.
Once you have the answer and know which terms produce the greatest conversions, regardless of ad variation, then you SEO keywords have been determined. You want to generate organic traffic to the same keywords you’re promoting through PPC as long as they are generating your highest conversions.
An example of this might be someone promoting a book on how to fix a car. If the highest converting keyword is, “car repair”, then you should consider car repair as a keyword phrase you must optimize for. Organic traffic to this term will produce targeted web site visitors and conversions for little or no money as you improve your rankings.
The last piece is to take your highest converting landing pages and build in some or all of the elements into your website. Once you’ve tracking and optimized landing pages via PPC, you can duplicate what you’ve learned from a conversion perspective organically. Consider applying the landing page elements that have generated the highest return for you on your pay-per-click advertising.
Whether you’re just getting started with search engine optimization or consider yourself a search engine optimization expert, leveraging your pay-per-click advertising is the best investment you can make. Determine which keywords generate the type of traffic that is most valuable to you and optimize around these terms. They will generate more traffic and revenue.
To learn more about PPC, check out our comprehensive Content Bully Review.
Twitter and Facebook – Now What?
June 28, 2009
Twitter and Facebook – Now What?
Okay, despite my greatest effort to avoid the issue, too many people are focused on Twitter and Facebook. How can you use these tools to build a business? I’m here to tell you to calm down, take a deep breath, and realize that social networking can certainly help you with your online marketing but isn’t all it’s cracked up to be.
What do I mean? We’ll if you are trying to earn a million bucks using social networking sites, then I’m here to tell you that you are going to be disappointed. Personally I think Facebook is a great tool for spreading the work and creating awareness. In fact, I recently spoke to an individual who heads up social marketing for a packaged goods company.
His company uses Facebook to create groups around product themes and launch events. For example, developing a video contest where people use his product and submit videos. 
By having a fan page, you can reach a large network of individuals and create something of interest. The tie back to product sales may be a little loose, but using Facebook to “spread the word” is really the essence of the social networking tool.
This is very similar to what Nike did years ago by giving athletes and jocks a free pair of Air Jordans. They were influencers and Nike understood that once an influencer puts something on, others want it. Think about Facebook this way and you should come up with some pretty innovative marketing ideas.
As far as Twitter is concerned, I’m at a loss. This is like Cirq De Soleil – taking the best part of the circus and making it the show. Twitter is the same – taking the best part of Facebook (updates) and building a site around it. If you’re popular enough to have hundreds of followers, indirectly mention a website or product you’re using and you’ll drive traffic.
That’s about the full extent of social media right now. If you have additional uses or successes, share them in the comments…
Health Care Rationing Rhetoric Overlooks Reality – New York Times
June 17, 2009
Health Care Rationing Rhetoric Overlooks Reality – New York Times Health Care Rationing Rhetoric Overlooks Reality
Washington Post
New York Times
By DAVID LEONHARDT As in: Wait, are you talking about rationing medical care? Access to medical care is a fundamental right. And rationing sounds like something out of the Soviet Union.
The Death and Life of Health 'Reform'
Arena Digest: What obstacles await Obama on health care?
Palin accepts Letterman apology, protest goes on – Washington Post Palin accepts Letterman apology, protest goes on
ABC News
Washington Post
LOS ANGELES (Reuters) – Alaska Gov. Sarah Palin accepted late-night TV host David Letterman's apology over a sexually charged joke about her teenage daughter, but it was not enough to stop a protest outside the comedian's studio on Tuesday.
Letterman comes out joking about Sarah Palin and the 'Fire Dave' rally
Sarah Palin accepts David Letterman's apology
Africa Union Launches New Campaign Against Human Trafficking – Voice of America Africa Union Launches New Campaign Against Human Trafficking
Voice of America
Voice of America
By James Butty The African Union (AU) has launched a new initiative to combat human trafficking on the continent. The launch Tuesday came on the same day the United States added six more African countries to a blacklist of countries trafficking in …
Recession boosts global human trafficking, report says
Partnering Against Trafficking
Lawmakers to Investigate Exclusive Phone Agreements – DailyTech Lawmakers to Investigate Exclusive Phone Agreements
TheWrap
DailyTech
Four US senators are now requesting the Federal Communications Commission (FCC) look into cell phone service providers and how they tie certain cell phones to one carrier.
Video: FCC Nominee Julius Genachowski Opposes Fairness Doctrine
Improve Your Web site Traffic
June 14, 2009
Improve Your Web site Traffic
A question I’ve been getting recently is how to improve web site traffic. There are a few techniques that I use on a regular basis to improve site traffic. These techniques have helped me to drive traffic to specific sites, promotions, or affiliate products that I’ve sold from time to time.
Tip #1: Start to build a list. Whether you build a list by offering a free download on your website or by using inexpensive PPC advertising, having your own list allows you to encourage users to visit your site again and again. Over time, this can be one of your best traffic generators.
Tip #2: Make it easy to bookmark your site. Include a bookmark button at the very top of your web page. Doing so gives individuals easy access to your site and the content that you offer. You want it to be easy to find your site whenever someone is seeking the information you provide.
Tip #3: Include an RSS feed on your site. When individuals sign up for an RSS feed, they receive updates on a regular basis. This keeps your site and your information in front of them again and again. Don’t underestimate the power of repetition.
Tip #4: Offer original content on your site. Author original content and post it on your site. Doing so results in a higher ranking on search engine results. It also attracts new users to your web site.
These tips seem pretty basic but they build upon one another. Over time you will attract a loyal following and more visitors. My main website now sees more than 100,000 visitors each month and it all started with orginal content that is easy to find, bookmark, and receive with an RSS feed.
Best
-Michael
Shuttle Endeavour grounded by hydrogen leak – CNET News
June 14, 2009
Shuttle Endeavour grounded by hydrogen leak – CNET News Shuttle Endeavour grounded by hydrogen leak
ABC News
CNET News
by William Harwood Launch of the shuttle Endeavour, grounded by a gaseous hydrogen leak during fueling Saturday, is off until Wednesday at the earliest, NASA officials say.
Video: Hydrogen Leak Forces NASA to Scrub Launch
Suspect's Son Sorry It Was Guard At Museum, Not Dad, Who Died – Washington Post Suspect's Son Sorry It Was Guard At Museum, Not Dad, Who Died
ABC News
Washington Post
By Bill Turque The son of James W. von Brunn says that he wishes it had been his father, not US Holocaust Memorial Museum guard Stephen T. Johns, who died in Wednesday's shooting and that von Brunn's hatred of Jews was a plague that ruined his family's …
Man charged in museum shooting expected to survive, feds say
In museum shooting, echoes of a wicked time
David Carradine funeral gathers hundreds of mourners – Entertainment Weekly David Carradine funeral gathers hundreds of mourners
E! Online
Entertainment Weekly
Lucy Liu, Michael Madsen, Tom Selleck, and Jane Seymour were among the hundreds of mourners who attended David Carradine's funeral in Los Angeles Saturday evening, People.
Hundreds Gather to Mourn David Carradine
Stars attend Carradine's funeral
Airbus Warns Output Could Drop as Much as 25% in 2010 and 2011 – New York Times Airbus Warns Output Could Drop as Much as 25% in 2010 and 2011
Telegraph.co.uk
New York Times
By NICOLA CLARK PARIS – Airbus executives warned over the weekend that output at their European factories could fall by as much as one-fourth over the next two years as the aircraft maker and its suppliers adjust to the sharp drop in air traffic and …
Air France jet sent message on rudder problem
AIR SHOW: EADS CEO Sees 2010, 2011 More "Critical" Than 09
'Taking of Pelham 1-2-3' could never happen on crowded No. 6 train – New York Daily News
June 14, 2009
'Taking of Pelham 1-2-3' could never happen on crowded No. 6 train – New York Daily News 'Taking of Pelham 1-2-3' could never happen on crowded No. 6 train
New York Times
New York Daily News
BY Matthew Lysiak and Oren Yaniv Having a crowded No. 6 subway hijacked by criminals – a la 'The Taking of Pelham 1 2 3' – is even less likely than running into John Travolta and Denzel Washington on your train.
The Taking of Pelham 1 2 3 (2009)
The Taking of Pelham 1 2 3 Review
Airbus Warns Output Could Drop as Much as 25% in 2010 and 2011 – New York Times Airbus Warns Output Could Drop as Much as 25% in 2010 and 2011
Telegraph.co.uk
New York Times
By NICOLA CLARK PARIS – Airbus executives warned over the weekend that output at their European factories could fall by as much as one-fourth over the next two years as the aircraft maker and its suppliers adjust to the sharp drop in air traffic and …
Air France jet sent message on rudder problem
AIR SHOW: EADS CEO Sees 2010, 2011 More "Critical" Than 09
